Discover Your Competitors’ Keywords and Ads with SE Ranking’s Competitor SEO/PPC Research Tool

Palo Alto, CA, December 08, 2016 --(PR.com)-- The newly updated SE Ranking tool offers larger databases to get the most complete view of your competitors’ digital strategy.

SE Ranking, a cloud-based platform that helps thousands of SEO experts and online marketing professionals to get their website ranking to the SERP’s top, announced today the updates to their competitor SEO/PPC research tool.The updated version of the tool enables tracking search positions of your competitors and paid ads strategy, as well as analyze their keywords rankings in Google. User-friendly interface and extensively large internal database makes SE Ranking an outstanding service among the other ones like SEMrush, that provides intelligence on competitors’ traffic and strategy.

Competitor SEO/PPC research tool offers the following capabilities:

Organic traffic research: allows you to review the list of the competitor’s keywords the website is displayed for in organic SERPs; predict the number of clicks in Google considering the current rankings; evaluate the estimated traffic cost of the discovered keywords. You will be able to track the keyword position changes and see the list of websites that get traffic for similar keywords.

Paid traffic analyzer: this instrument helps to discover your competitors paid ads strategy. You'll be able to see the list of their paid keywords, the analysed website is targeting for; get an estimate on the expected paid traffic, unveil their PPC campaign monthly budget, check what ads are running, where the ads are placed t, and as a nice bonus, see these ads in a familiar Google interface.

Keyword research tool: you can spy on competitors’ strategy in regards to the specific keywords, while evaluating them against the following parameters: search volumes of the keyword, click and traffic cost assessment, keyword KEI (Key Effectiveness Index), AdWords competition level, similar keywords and the most popular ads. This tool provides you with the detailed information on the type of adverts for the particular keyword, cost per click rate, traffic forecast, PPC campaign research for the analysed website, and the list of alternative keywords.

Each section contains the export function, so you can export the data to generate reports on your competitors and for furthermore improvement of your website rankings.

SE Ranking’s competitor SEO/PPC research tool is a part of the comprehensive set of instruments that cover the full cycle of SEO-tasks - from keyword research, to backlinks monitoring, to website audit - all on the same platform, within the same user-friendly interface.