Montreal Agency Partners with Semeon Analytics to Provide Customers Creative Strategies Powered by Consumer Data

Montreal, Canada, December 11, 2016 --(PR.com)-- Advertising and Creative Agencies live in an uber competitive industry, fighting for every pitch. Semeon Analytics provides Ad Agencies with Actionable Insights directly from Consumer Behaviours. Semeon offers teams a deep understanding of their products, brands, and audiences they can leverage to create dynamic and engaging campaigns. Gendron Communications looked to Semeon to help them leverage their consumer data from their CRM and on the web to deliver better service for their clients.

Gendron Communications knew that they have insights in the form of text data, but with millions of data points all over the web, including Facebook Posts, Twitter mentions, Forums, Blogs, and review sites, it was a challenge to aggregate and analyse this massive amount of data. Not only is it challenging, the process is time-consuming, a trait ill-fitting for the agile world of Creative Agencies. Gendron also understood the benefit of creating strong relationships with consumers online and through internal channels.

By leveraging Semeon’s Semantic, Conceptual, and Intentions Analyses, Gendron was able to quickly create consumer-informed campaigns, and they were able to boost sales with engaging content which started with a 360-degree view of their campaigns, brand perceptions, and competition.

"Semeon Analytics has been able to deliver segmentation based on 'Personas' data that sets our targeting messages directly to Key Consumers while reinforcing our value proposition!" - Dan Zagury, Partner and Vice President Client Services