The MASH Card Expands to Second Campus
The Albany student-created, startup community with benefits app-The MASH Card- has expanded their student community to Sage Colleges of Albany after 1 month of intensive system build outs with In Focus Brands.
Albany, NY, December 15, 2016 --(PR.com)-- After one month in the trenches with In Focus Brands, The MASH Card has added the Sage Colleges of Albany to their footprint. The month has also seen a doubling of operational staff, staff development training and a working team of junior developers to improve the app and website.
The Sages Colleges wanted the MASH Card present on campus to add to the inclusive culture of the school, to bring more benefits to their students and to further the bonds between the local businesses and the campus. Events are currently being planned to kick off the Spring Semester.
Some results from the first month of the Diamond Point Co-Development Funding include: a 20% increase in vendors joining with 65% of all current vendors giving a 15% or more discount to MASH members; 30% of our student members saving more than $10 per month with The MASH Card and a 60% Engagement with our email and social media campaigns.
Ben Refael, Co-Founder of The MASH Card, comments, “Expanding a company is never easy, expanding a startup is near impossible but In Focus Brands and their smart scaling systems plus team on-the-ground execution model have worked wonders. The MASH Team is ready for a great 2017.”
Tiran Koren, CEO of The MASH Card, adds: “In less than a year, we went from a small team with an idea to a legitimate company with full scaling operations. This further proves our initial concept. Our next steps are to create more unique events and member/vendor benefits. We never stop asking students and vendors what else they want and need to be a little happier. This is what drives us every day and what we are bringing to the Sage Campus.”
Robert Manasier, Chief Brand and Management Strategist for In Focus Brands’ Team, explains: “Most firms scale too early so we spent this month creating the branded systems and processes that allowed us to hire and train new members to The MASH Card Team and to guarantee a consistent service deliver and member experience before we began servicing another campus. Our growth strategy includes adding a new campus every 12-14 weeks with that process accelerating in the future as we work out any issues we encounter and as we develop the managerial staff from our current hires in house. The MASH Team has been a phenomenal partner to work with our In Focus Brands’ Team on the ground.”
Up next for the Mash Card Launch Team, adding new senior staff (CTO), starting a crowdfunding campaign for added infrastructure needs and recruiting sales executives to grow the campus and the vendor base regionally (over 70 establishments already have signed into the MASH Universe). Reconfiguring the app experience; adding the job board for vendors to hire from; scheduling more interactive events and a casting for new branded media content for the site are also on the list.
The MASH Card (www.themashcard.com) The Community With Benefits Platform has built a digital engagement platform that connects brick and mortar businesses to the college student community. The focus on making all happy with great discounts, an experiential community and prizes for students, more customers for businesses and many events for all are the passion points for this startup
In Focus Brands (www.infocusbrands.com) focuses on creatively practical solutions-Ideas to Action; Action to Revenue. The international company is an execution firm that operates 3 businesses internally: the culture/change/strategic brand builder, the management operations firm and multiple funding sources. These integrated services bring deployable teams and resources to our clients’ present needs and structures branded systems and staffs that perform exceptionally for the future.
Diamond Point Co-Development Fund is a royalty-based fund started by Robert Manasier and In Focus Brands that creates more flexibility during the startup phase and focuses on delivering funding and resources to execute to a branded plan for proof of concept or launch stage companies.
http://www.infocusbrands.com/co-development-fund
Sage Colleges of Albany (www.sage.edu) is a private educational institution comprising three colleges in New York: Russell Sage College in Troy, New York, Sage College of Albany and the Sage Graduate School, which operates both in Troy and in Albany. The School of Management at The Sage Colleges has programs at both the graduate and undergraduate level, with classes being offered in Albany, Saratoga, and online.
The Sages Colleges wanted the MASH Card present on campus to add to the inclusive culture of the school, to bring more benefits to their students and to further the bonds between the local businesses and the campus. Events are currently being planned to kick off the Spring Semester.
Some results from the first month of the Diamond Point Co-Development Funding include: a 20% increase in vendors joining with 65% of all current vendors giving a 15% or more discount to MASH members; 30% of our student members saving more than $10 per month with The MASH Card and a 60% Engagement with our email and social media campaigns.
Ben Refael, Co-Founder of The MASH Card, comments, “Expanding a company is never easy, expanding a startup is near impossible but In Focus Brands and their smart scaling systems plus team on-the-ground execution model have worked wonders. The MASH Team is ready for a great 2017.”
Tiran Koren, CEO of The MASH Card, adds: “In less than a year, we went from a small team with an idea to a legitimate company with full scaling operations. This further proves our initial concept. Our next steps are to create more unique events and member/vendor benefits. We never stop asking students and vendors what else they want and need to be a little happier. This is what drives us every day and what we are bringing to the Sage Campus.”
Robert Manasier, Chief Brand and Management Strategist for In Focus Brands’ Team, explains: “Most firms scale too early so we spent this month creating the branded systems and processes that allowed us to hire and train new members to The MASH Card Team and to guarantee a consistent service deliver and member experience before we began servicing another campus. Our growth strategy includes adding a new campus every 12-14 weeks with that process accelerating in the future as we work out any issues we encounter and as we develop the managerial staff from our current hires in house. The MASH Team has been a phenomenal partner to work with our In Focus Brands’ Team on the ground.”
Up next for the Mash Card Launch Team, adding new senior staff (CTO), starting a crowdfunding campaign for added infrastructure needs and recruiting sales executives to grow the campus and the vendor base regionally (over 70 establishments already have signed into the MASH Universe). Reconfiguring the app experience; adding the job board for vendors to hire from; scheduling more interactive events and a casting for new branded media content for the site are also on the list.
The MASH Card (www.themashcard.com) The Community With Benefits Platform has built a digital engagement platform that connects brick and mortar businesses to the college student community. The focus on making all happy with great discounts, an experiential community and prizes for students, more customers for businesses and many events for all are the passion points for this startup
In Focus Brands (www.infocusbrands.com) focuses on creatively practical solutions-Ideas to Action; Action to Revenue. The international company is an execution firm that operates 3 businesses internally: the culture/change/strategic brand builder, the management operations firm and multiple funding sources. These integrated services bring deployable teams and resources to our clients’ present needs and structures branded systems and staffs that perform exceptionally for the future.
Diamond Point Co-Development Fund is a royalty-based fund started by Robert Manasier and In Focus Brands that creates more flexibility during the startup phase and focuses on delivering funding and resources to execute to a branded plan for proof of concept or launch stage companies.
http://www.infocusbrands.com/co-development-fund
Sage Colleges of Albany (www.sage.edu) is a private educational institution comprising three colleges in New York: Russell Sage College in Troy, New York, Sage College of Albany and the Sage Graduate School, which operates both in Troy and in Albany. The School of Management at The Sage Colleges has programs at both the graduate and undergraduate level, with classes being offered in Albany, Saratoga, and online.
Contact
In Focus Brands
Jill Daye
518-290-3031 xt. 701
www.infocusbrands.com
Jill Daye
518-290-3031 xt. 701
www.infocusbrands.com
Contact
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