Gen Z Females Prefer Instagram Over Snapchat According to End-of-Year Survey by Women's Fashion Brand Tobi

Los Angeles, CA, December 29, 2016 --(PR.com)-- Tobi, Los Angeles-based online fast-fashion retailer, today released the results of three Google Survey's where they asked 1,000 U.S. females ages 18-24 questions regarding their shopping habits, personal finance decisions and social media preferences. The surveys were commissioned between the dates of November 1 to 15, 2016.

More Clothes-Loving Generation Z Females Choose Snapchat Over Instagram
When asked the hypothetical question, “If you were to be awarded a $100,000 shopping spree in exchange for deleting either Instagram or Snapchat forever, which would you delete?’ more respondents chose to delete Snapchat over Instagram. 22 percent said they don’t use either apps and nearly 7 percent said they would opt out of the shopping spree and keep both apps.

If you were to be awarded a $100,000 shopping spree in exchange for deleting either Instagram or Snapchat forever, which would you delete? (Single Answer)

#1

I would delete Snapchat

38.4%

#2

I would delete Instagram

33%

#3

I don’t use either of these apps

21.9%

#4

I wouldn’t take the $100,000 shopping spree

6.7%

Almost Half Of Respondents Admit To Often Buying A New Outfit For Every Special Occasion Or Night Out
Nearly half of respondents, 41 percent, said they often buy a new outfit or article of clothing for a special occasion or night out. When asked what they’d be willing to sacrifice in order to have more cash to shop, 10.5 percent said contributing to a savings account and 6.4 percent said not paying off debt. When asked how far they would go to make extra cash to shop, 20 percent said they’d collect cans, nearly 13 percent said they would drive for Uber/Lyft.

Do you often buy a new outfit or article of clothing for a special occasion or night out? (Single Answer)

#1

No

59.1%

#2

Yes

40.9%

Which of these would you sacrifice in order to have more money to buy clothes? (Multiple Answer)

#1

Gym membership

25.4%

#2

Entertainment

25.3%

#3

Vacations

18.8%

#4

Eating Healthy

11.7%

#5

Contributing to savings account

10.5%

#6

Paying off debt

6.4%

None of the above

35.9%

Which of the following would you be open to doing in order to make a little extra cash to buy new clothes? (Multiple Answer)

#1

Pet sit (e.g. Rover/Dogvacay)

29.3%

#2

Collect cans

20.4%

#3

Run Errands for People (e.g. TaskRabbit)

18.9%

#4

Donate your hair

13%

#5

Drive for Uber/Lyft

12.8%

#6

Rent Your Place Out (Airbnb)

4.2%

None of the above

46.3%

About Tobi
Established in 2007, Tobi is an online fast-fashion retailer based in Los Angeles. With LA as the source of our inspiration, we bring the casual, cool, and sexy attitude of the city into every one of our products. Every day we are designing the trendiest fashion clothes straight from our design studio and selling them exclusively on our online clothing store at tobi.com.

Media Contact | Vanessa Villatoro | vanessa.villatoro@tobi.com |408-314-3002