Candy Dynamics Celebrates Substantial Growth in Distribution and Sales of Their Innovative Toxic Waste Brand
World’s Only Double Action Ultra-Sour Candy Line Made Buyers, Retailers, and Customers Pucker with Delight in 2007.
Indianapolis, IN, January 31, 2008 --(PR.com)-- Candy Dynamics, a cutting edge marketer of popular novelty candy products, announced today that the company’s aggressive 2007 marketing campaign successfully delivered its message of Sourousity to millions of kids and their parents across the USA. The result was a significant increase in distribution, sales, and consumer product demand. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.
The 2007 marketing campaign, included a careful mix of advertising trade and consumer public relations, event and pop music tour sponsorships, sweepstakes, and promotions, along with the company’s initiative of ongoing dedication to environmental awareness. Elements of the comprehensive program included significant investments in print advertising in kid-directed magazines such as Nickelodeon and Disney Adventures, product sampling at theme parks, summer camps, movie theaters and festivals, ongoing monthly and seasonally themed radio promotions, sponsorship of MTV Power Girls tween stars The Gemz summer and fall tours, pro-environment initiatives such as the popular Toxic Takedown Challenge™, and finally, re-designing the company’s informational website into a free-for-all of fun and environmental information.
The results of this out-of-box marketing campaign were astonishing. Compared to 2006, Candy Dynamics saw a 45 percent increase in sales in 2007, and incredibly, there was over 100 percent growth in retail distribution. The Toxic Waste® brand not only flourished, it is also expanded. Beginning in 2007, Toxic Waste® Hazardously Candy® and Toxic Waste Nuclear Sludge® Sour Apple Chew Bars were the only two products featured in the Toxic Waste line. By the end of year, Candy Dynamics witnessed the emergence of a multitude of new and delicious sour candy products. These unique new products included Sour Cherry, Green Apple, Strawberry and Blue Raspberry Toxic Waste Sour Candy Sprays®, Toxic Waste Nuclear Sludge Sour Blue Raspberry and Sour Cherry Chew Bars, and Toxic Waste Sour Dip & Lick Lollipops®.
“2007 was a big year for Candy Dynamics and the Toxic Waste brand. The hard work that went into building our products, presentations, outreach, and distribution, clearly paid off,” stated Karen Windle-Burcham. “Last year, we committed significant resources to supporting and promoting the brand, and the response from buyers, retailers, and customers was overwhelming. However, despite the phenomenal increase in distribution and sales in 2007, we’re not stopping there. Looking forward, we expect 2008 to be even bigger and better and are continuing and expanding our outreach to include print advertising in additional kid targeted magazines such as Boy’s Life and DC Comics’ Mad Kids. We are confident that Candy Dynamics and consumer demand for Toxic Waste candy products will continue to grow at rapid pace.”
Retail candy buyers were so pleased with the tremendous 2007 Toxic Waste product sell thru, that they are increasing their orders and overall support for 2008. One such individual is Ben Hoffmeyer, buyer for the Stripes C-Store Group out of Corpus Christi, Texas. “After carefully analyzing sales data from last August, we were extremely pleased to see that Candy Dynamics’ Toxic Waste Drums had more than an 80 percent sell thru in the 30 day period. In this business, that is considered an exceptional number,” stated Hoffmeyer. “As a result of those excellent numbers, Stripes will continue to promote the innovative Toxic Waste products in 2008.” The Stripes C-Store Group provides service to more than 500 retail convenience stores in Texas and Oklahoma.
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of novelty candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. Line extensions are currently in development for the Toxic Waste brand. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit www.toxicwastecandy.com.
###
Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
t) 212-465-1290 f) 212-465-1299
email: stevens@stylegroup.com or jeffa@stylegroup.com
The 2007 marketing campaign, included a careful mix of advertising trade and consumer public relations, event and pop music tour sponsorships, sweepstakes, and promotions, along with the company’s initiative of ongoing dedication to environmental awareness. Elements of the comprehensive program included significant investments in print advertising in kid-directed magazines such as Nickelodeon and Disney Adventures, product sampling at theme parks, summer camps, movie theaters and festivals, ongoing monthly and seasonally themed radio promotions, sponsorship of MTV Power Girls tween stars The Gemz summer and fall tours, pro-environment initiatives such as the popular Toxic Takedown Challenge™, and finally, re-designing the company’s informational website into a free-for-all of fun and environmental information.
The results of this out-of-box marketing campaign were astonishing. Compared to 2006, Candy Dynamics saw a 45 percent increase in sales in 2007, and incredibly, there was over 100 percent growth in retail distribution. The Toxic Waste® brand not only flourished, it is also expanded. Beginning in 2007, Toxic Waste® Hazardously Candy® and Toxic Waste Nuclear Sludge® Sour Apple Chew Bars were the only two products featured in the Toxic Waste line. By the end of year, Candy Dynamics witnessed the emergence of a multitude of new and delicious sour candy products. These unique new products included Sour Cherry, Green Apple, Strawberry and Blue Raspberry Toxic Waste Sour Candy Sprays®, Toxic Waste Nuclear Sludge Sour Blue Raspberry and Sour Cherry Chew Bars, and Toxic Waste Sour Dip & Lick Lollipops®.
“2007 was a big year for Candy Dynamics and the Toxic Waste brand. The hard work that went into building our products, presentations, outreach, and distribution, clearly paid off,” stated Karen Windle-Burcham. “Last year, we committed significant resources to supporting and promoting the brand, and the response from buyers, retailers, and customers was overwhelming. However, despite the phenomenal increase in distribution and sales in 2007, we’re not stopping there. Looking forward, we expect 2008 to be even bigger and better and are continuing and expanding our outreach to include print advertising in additional kid targeted magazines such as Boy’s Life and DC Comics’ Mad Kids. We are confident that Candy Dynamics and consumer demand for Toxic Waste candy products will continue to grow at rapid pace.”
Retail candy buyers were so pleased with the tremendous 2007 Toxic Waste product sell thru, that they are increasing their orders and overall support for 2008. One such individual is Ben Hoffmeyer, buyer for the Stripes C-Store Group out of Corpus Christi, Texas. “After carefully analyzing sales data from last August, we were extremely pleased to see that Candy Dynamics’ Toxic Waste Drums had more than an 80 percent sell thru in the 30 day period. In this business, that is considered an exceptional number,” stated Hoffmeyer. “As a result of those excellent numbers, Stripes will continue to promote the innovative Toxic Waste products in 2008.” The Stripes C-Store Group provides service to more than 500 retail convenience stores in Texas and Oklahoma.
About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of novelty candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. Line extensions are currently in development for the Toxic Waste brand. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit www.toxicwastecandy.com.
###
Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
t) 212-465-1290 f) 212-465-1299
email: stevens@stylegroup.com or jeffa@stylegroup.com
Contact
Candy Dynamics
Jeffrey Assisi
(212) 465-1290
www.toxicwastecandy.com
Jeffrey Assisi
(212) 465-1290
www.toxicwastecandy.com
Contact
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