Entering the Japanese Search Engine Market

Tokyo, Japan, February 02, 2008 --(PR.com)-- The biggest barrier for getting listed in the top Japanese search engines and directories has always been the language. Another hurdle has been finding up to date market share information in English to know which ones are even relevant. Google is the #1 search engine in Japan, right? Wrong. Yahoo Japan controls 64% of the market and Google controls 21% of the Japanese search engine market. (from webcreate.ga-pro.com 1/23/08)

There are also three other minor steps (or stumbles) to be aware of when thinking about submitting your site to Japanese search engines. Almost all of the popular ones require you to have at least one page in Japanese. The next is the difference in Fees. Yahoo Japan charges a directory fee of 52,550 Yen, almost double the amount of Yahoo.com for the same style of directory link. But, this is only a one-time fee in Japan and you have your link for life. Although in America, this would be an annual fee. The last noticeable difference is the strict category guidelines. For instance, if your site falls into a certain category like: adult, gambling, or cosmetic surgery, your directory listing fee will be tripled.

According to the International Telecommunication Union, Japan has 87,540,000 Internet users as of August 2007. That is 68% of the population. If you wish to expand your global presence and enter one of the most dynamic online economies, and need your site professionally promoted in Japan, You can visit the JSE website for more information at: http://www.japan-search-engine.com. They offer industry specific keyword research and professional translations, access to a native English and native Japanese speaking staff, and the lowest prices for Japanese search engine submission.

###