Nighty House Releases Its 2017 Summer Nighty Collection

Puducherry, India, January 31, 2017 --(PR.com)-- After tasting the success in selling nighties offline for several years, Nighty House is all set to launch its website with the new 2017 Summer Nighty Collection. Nighty House is a legacy business that has its inception back in the early nineteenth century. It is the 4th generation of the Nighty House family, who are currently running this legacy business.

After several rounds of meetings with the investors, the owners of the Nighty House decided to launch their brand online so as to cater to a wider audience and make its signature product, i.e. cotton nighties reach nook and corner of the world. The Nighty House is currently being backed up by a freshly hired management team out of which 90% of them are experienced e-commerce experts and have served significant roles in their previous organizations.

The owner of the brand who is also currently serving as the CEO of the company feels that this decision of launching their products online would prove out to be beneficial for them although he also feels that he is a little late to use e-commerce platform. However, he also adds that with the quality of the product the company sells, acquiring customers online would not be a big challenge. The company sees a growth of 60% in the very first year and a subsequent growth pattern of at least 50% in the upcoming years.

The company strategic head shares that the web designers have worked a lot on a variety of web prototypes and shortlisted the final one that had the best graphic user interface. He also added that the company wants to give its online users a world class experience while they browse through the website selecting the nighties they want.

To buy cotton nighties online, one simply needs to login to the website, go through the various nighties displayed on the website, add the nighties that one wants to buy in the cart and finally proceed to the checkout page where the final payments shall be processed. The operations head of the company shares their customer friendly policies regarding the shipping and payments. There are multiple options for the customers to pay for the nighties which include debit card, credit card, net banking and cash on delivery. According to the operations head, the company will not charge its customer, any shipping fees, as an introductory offer and would also accept the returns easily for free.

The company’s new collection is already live on the website. Log on to the website before the nighties stock out.