New Book Provides 50+ Strategies for Selling a Home in Any Market
Portland, OR, February 02, 2008 --(PR.com)-- In today’s tough real estate market selling a home might seem like an impossible task. Not according to real estate expert Jim Remley, an eighteen year real estate veteran and owner of a sixteen office real estate firm. In his new book Sell Your Home in Any Market the author provides sellers with over 50 strategies for beating the odds and selling a home for top dollar despite the often bleak outlook many homeowners are given when listing their home for sale.
“Sellers can still sell their home for top dollar regardless of the market conditions as long as they come to the table informed and ready to become a part of the sales process” advices Remley.
A few of the tips included in the book:
• Define the Market – The real estate market is not one national market but thousands of smaller markets. Even within a single city there can be pockets of growth and pockets of stagnation. By determining the true market conditions within your own neighborhood you can better assess your competitive position.
• Set the Right Price – There are three prices for every home: What the buyer would love to pay, what the seller would love to get, and what the home will eventually sell for. The key to pricing is to avoid the temptation to overprice the home while not leaving any money on the table. To do this requires a clear understanding of market trends, the sellers own motivation, and what information the buyer is likely to be exposed to during the search process.
• Stage the Home – When buyers enter a home for the first time within seconds they form a critical first impression. By learning how to correctly stage a home homeowners can vastly improve the odds that a buyer will become emotionally vested in the property and take the next steps toward making an offer.
• Think Like a Buyer – According to the National Association of Realtors® the number one way buyers learn about the home they eventually purchase is through a real estate agent, followed by the internet, and yard signs. By successful promoting a home within the real estate community and through various online channels sellers can expose their home to the largest number of buyers possible and thus increase their odds of securing top dollar.
• Consider Incentives – From one day only sales to helping buyers with interest rate reductions, many sellers set themselves apart from the competition by offering selling incentives. Used properly a selling incentive can provide homeowners with a competitive edge.
“The good news is that while competition is fierce, every home has a buyer. The challenge is to position your home in such a way that the right buyer finds it, and more importantly that they find it attractive enough to actually complete a purchase” added Remley.
Sell Your Home in Any Market – 50 Surprisingly Simple Strategies for Getting Top Dollar Fast is published by AMACOM books and can be found online and at major retailers nationwide.
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“Sellers can still sell their home for top dollar regardless of the market conditions as long as they come to the table informed and ready to become a part of the sales process” advices Remley.
A few of the tips included in the book:
• Define the Market – The real estate market is not one national market but thousands of smaller markets. Even within a single city there can be pockets of growth and pockets of stagnation. By determining the true market conditions within your own neighborhood you can better assess your competitive position.
• Set the Right Price – There are three prices for every home: What the buyer would love to pay, what the seller would love to get, and what the home will eventually sell for. The key to pricing is to avoid the temptation to overprice the home while not leaving any money on the table. To do this requires a clear understanding of market trends, the sellers own motivation, and what information the buyer is likely to be exposed to during the search process.
• Stage the Home – When buyers enter a home for the first time within seconds they form a critical first impression. By learning how to correctly stage a home homeowners can vastly improve the odds that a buyer will become emotionally vested in the property and take the next steps toward making an offer.
• Think Like a Buyer – According to the National Association of Realtors® the number one way buyers learn about the home they eventually purchase is through a real estate agent, followed by the internet, and yard signs. By successful promoting a home within the real estate community and through various online channels sellers can expose their home to the largest number of buyers possible and thus increase their odds of securing top dollar.
• Consider Incentives – From one day only sales to helping buyers with interest rate reductions, many sellers set themselves apart from the competition by offering selling incentives. Used properly a selling incentive can provide homeowners with a competitive edge.
“The good news is that while competition is fierce, every home has a buyer. The challenge is to position your home in such a way that the right buyer finds it, and more importantly that they find it attractive enough to actually complete a purchase” added Remley.
Sell Your Home in Any Market – 50 Surprisingly Simple Strategies for Getting Top Dollar Fast is published by AMACOM books and can be found online and at major retailers nationwide.
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Contact
Jim Remley
1-800-361-6848
www.properformer.com
1-800-361-6848
www.properformer.com
Contact
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