Clos du Bois Valentine's Day Promotion
Clos du Bois, one of America’s top-selling super-premium wine brands, is launching a national in-store campaign in February. The “Kiss & Tell” campaign, developed by Hamilton Partners, Inc. in Healdsburg, CA, invites consumers to celebrate the romance of Valentine’s Day with Clos du Bois wine.
Sonoma County, CA, February 03, 2008 --(PR.com)-- Clos du Bois, one of America’s top-selling super-premium wine brands, is launching a national in-store campaign during February 2008. Titled Kiss & Tell, the creative work was developed by Sonoma County agency Hamilton Partners, Inc. “The Kiss & Tell campaign invites consumers to celebrate the romance of Valentine’s Day with Clos du Bois wine, while also benefiting a good cause,” said Jason Daniel, Clos du Bois Senior Brand Manager. The “good cause” for this campaign is WomenHeart, the nation’s largest advocacy group for women with heart disease.
Capitalizing on the clever Clos du Bois tagline—“All the French you need to know,” the main Kiss & Tell POS display shows an amorous couple whose faces are poking out from beneath a satin comforter with the headline, “Do what the French do. Surrender.” Helping add to the mood, the large POS case display is infused with lipstick kisses that “cling” to the wine cases, fresh roses, a faux-fireplace with a visual allure of wood-burning logs and bottle neckers. A second display poster suggests the benefit between red wine and heart health with the headline, “One sure way to a woman’s heart.”
Hamilton Partners, Inc. also created in-store bottle neckers with instructions to visit KissAndTell.com where customers can share their personal kissing stories to win a trip for two to Paris. The KissAndTell.com web component was executed by Traction Corporation. Consumers can send free Valentine e-cards to their sweetheart, friends and family. For each e-card sent, Clos du Bois will donate $1 to WomenHeart. Clos du Bois has been tying their promotions to charitable causes for the past year, and, in 2007, contributed more than $80,000 to various charitable organizations.
About Hamilton Partners
Hamilton Partners, located in Healdsburg, California, is an independent integrated marketing firm that works in traditional and new media. Their work includes branding, promotion and marketing assignments for HP, Microsoft, RadioShack, Snapfish.com, Wacom and others. “Clos du Bois is the agency’s first foray into the wine industry; however, many of the senior staff have rich experiences in wine and packaged goods for Gallo, Sutter Home, Coca-Cola, Quaker Oats, Kraft, Nestlé and more,” said Cheryl Ricketts, Director of Business Development at Hamilton Partners. In addition, the agency principals know a thing or two about wine—they grow prize wine grapes which are made into award-winning reserve wines.
For more information, visit hamiltonride.com, or email Daryl Sparks at daryl.sparks@hamiltonride.com or phone 707.431.4300 x331.
About Clos du Bois
Clos du Bois crafted its first vintage in 1974 in Sonoma County’s Alexander Valley. The little-known appellation has grown to become one of the world’s most prestigious wine-producing regions. Clos du Bois is known for its wide selection of varietals with elegant, soft and approachable characteristics.
For more information, please visit closdubois.com, or join the conversation at swirlingnotions.com.
###
Capitalizing on the clever Clos du Bois tagline—“All the French you need to know,” the main Kiss & Tell POS display shows an amorous couple whose faces are poking out from beneath a satin comforter with the headline, “Do what the French do. Surrender.” Helping add to the mood, the large POS case display is infused with lipstick kisses that “cling” to the wine cases, fresh roses, a faux-fireplace with a visual allure of wood-burning logs and bottle neckers. A second display poster suggests the benefit between red wine and heart health with the headline, “One sure way to a woman’s heart.”
Hamilton Partners, Inc. also created in-store bottle neckers with instructions to visit KissAndTell.com where customers can share their personal kissing stories to win a trip for two to Paris. The KissAndTell.com web component was executed by Traction Corporation. Consumers can send free Valentine e-cards to their sweetheart, friends and family. For each e-card sent, Clos du Bois will donate $1 to WomenHeart. Clos du Bois has been tying their promotions to charitable causes for the past year, and, in 2007, contributed more than $80,000 to various charitable organizations.
About Hamilton Partners
Hamilton Partners, located in Healdsburg, California, is an independent integrated marketing firm that works in traditional and new media. Their work includes branding, promotion and marketing assignments for HP, Microsoft, RadioShack, Snapfish.com, Wacom and others. “Clos du Bois is the agency’s first foray into the wine industry; however, many of the senior staff have rich experiences in wine and packaged goods for Gallo, Sutter Home, Coca-Cola, Quaker Oats, Kraft, Nestlé and more,” said Cheryl Ricketts, Director of Business Development at Hamilton Partners. In addition, the agency principals know a thing or two about wine—they grow prize wine grapes which are made into award-winning reserve wines.
For more information, visit hamiltonride.com, or email Daryl Sparks at daryl.sparks@hamiltonride.com or phone 707.431.4300 x331.
About Clos du Bois
Clos du Bois crafted its first vintage in 1974 in Sonoma County’s Alexander Valley. The little-known appellation has grown to become one of the world’s most prestigious wine-producing regions. Clos du Bois is known for its wide selection of varietals with elegant, soft and approachable characteristics.
For more information, please visit closdubois.com, or join the conversation at swirlingnotions.com.
###
Contact
Hamilton Partners
Daryl Sparks
707-433-4300 x 331
www.hamiltonride.com
Daryl Sparks
707-433-4300 x 331
www.hamiltonride.com
Contact
Categories