McAlister's Deli Moving Full Speed Ahead

McAlister’s Deli Has Banner Year in 2007, Rides Momentum into 2008.

Ridgeland, MS, February 06, 2008 --(PR.com)-- After a strong performance in 2007, McAlister’s Deli has big plans to not only mirror but exceed those goals over the next 12 months.

“This past year was a year of great introduction for McAlister’s,” said Patrick K. Walls, senior vice president and chief franchise officer. “In addition to many firsts, there were many changes and upgrades that we know will propel McAlister’s into 2008 and beyond.”

The menu offerings at McAlister’s have long been a favorite with its customers and 2007 brought about even more reasons to stop in for a bite. In addition to its extensive selection of sandwiches, spuds, soups, salads and desserts, McAlister’s unveiled a new dinner menu featuring entrées including salmon, meatloaf and chicken cordon bleu and sides including mashed potatoes, macaroni and cheese and mixed vegetables. Last year also marked the debut of “The Deuce,” a sandwich created by New Orleans Saints running back Deuce McAllister. McAllister, a fan of McAlister’s Deli since his college days at Ole Miss, inked a three-year agreement with the chain to appear in McAlister’s commercials, attend regional grand openings and perhaps become a McAlister’s franchisee.

Also new in 2007 was the roll-out of McAlister’s design prototype, including updated menu boards, color scheme and fixtures. All future McAlister’s restaurants will boast this new design and all existing locations will be updated over the next seven to 10 years; since its inception, five restaurants have already been upgraded.

As for 2008, McAlister’s Deli plans to ride the wave of success 2007 has afforded. Plans call for the opening of 52 new restaurants and the brand’s entry into four new states – Colorado, New Mexico, Utah and Wyoming – in addition to growth in the Southeast and Midwest. Systemwide sales are expected to surpass $375 million and McAlister’s will continue to expand its menu to accommodate the tastes of its growing client base without compromising its signature service and charm.

“Just as 2007 was a year of introduction, we expect 2008 to be a year of implementation at McAlister’s,” said Walls. “Despite our success, we will continue to improve our services to ensure each customer that enters any McAlister’s Deli location will leave with a smile on their face and a pleasant taste in their mouth, no pun intended.”

McAlister’s Deli opened 34 new restaurants in 2007 and signed a total of 53 new development deals for locations to be opened over the next five years. Currently, McAlister’s Deli has over 250 restaurants operating in the United States. For more information, visit www.mcalistersdeli.com.

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McAlister's Deli
Samantha Bryant
312-829-4350
www.mcalistersdeli.com
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