Ignite Social Media Introduces Social Media to Carolina Ballet

Cary, NC, February 06, 2008 --(PR.com)-- Jim Tobin announced today that Ignite Social Media will be the official media sponsor of Carolina Ballet’s Cabaret. As media sponsor, Ignite will be providing Carolina Ballet with the technical expertise for promotions using its social media services.

“We are excited at the opportunity to work with the Ballet,” Tobin, president of Ignite Social Media, said. “Social media is all about building relationships with customers – relationships that go beyond just a one-time sale. As a social media agency, our objective is not only to help the Ballet use social media tools to reach new, younger audiences, but to help build lasting relationships that will keep audiences coming back.”

Joan Caviness, Director of Sales and Marketing for Carolina Ballet, will work with her team and Ignite to develop and implement social media tactics for the Ballet.

Caviness stated, “We are thrilled to have the opportunity to partner with Ignite. Adding this unique skill set to our team will allow us to make connections with new audiences like never before.”

To learn more about social media best practices or its applications in marketing and customer outreach, please visit www.ignitesocialmedia.com. For tickets to Cabaret, which runs from February 7 to February 10 at the Progress Energy Center for the Performing Arts, see www.CarolinaBallet.com.

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