Trailblazing Authors Pair Up with Dog Ear Publishing for Historical Fiction Series
Dog Ear Publishing deploys new marketing campaigns to help authors reach bigger audiences and increase discovery.
Indiannapolis, IN, March 15, 2017 --(PR.com)-- Dog Ear Publishing continues to blaze trails in the publishing world. Its editorial, production and marketing teams join forces to launch books in partnership with authors. Its most promising titles are delivered to the market through a program the publisher refers to as The Ultimate. These campaigns help authors achieve success through a robust combination of editorial, production, and marketing support.
“There needed to be a program that delivered it all,” said Matt Murry, director of marketing at Dog Ear. “We’ve spent years devising, testing and delivering editorial, production and marketing services to advance our authors and their books. Our list of capabilities has grown exponentially, and The Ultimate is our way to showcase how these can all work in concert with concierge-level support.”
Fellow trailblazers Ruth VanDyke and Yvonne Doll, coauthors of the Guardians of Peace series about women in the military during the 1970s, were the first to undergo The Ultimate experience. “Refined by Fire” covers the characters’ days at the U.S. Military Academy at West Point as some of the first female ROTC commissioned lieutenants. The second, “Trailblazers,” features the same characters joining women in West Germany for Cadet Troop Leader Training. In the third book, “Athena Unleashed,” three women are sent to the 82nd Airborne Division at Fort Bragg, N.C., in 1980 – the first females to go there.
They are happy with Dog Ear’s capabilities. VanDyke noted that authors can select one of Dog Ear’s programs or work with the company to create a publishing plan that fits their specific needs.
Doll said she has been extremely pleased. “They gave us tremendous value as far as the marketing piece,” she said. “What I really enjoyed also was they had an excellent editor … who pinpointed errors or (gave us) ideas that we might want to incorporate to make the narrative much easier to understand and better.” The editor also helped them merge their two writing styles.
Murry described the Ultimate this way: “This is a serious launch that is as multifaceted as it is well-conceived: editorial; design/production; pre-release and post publication marketing including websites, social media apps/integration, print collateral, video assets, review services, retailer optimizations, and more.”
VanDyke said the video trailer Dog Ear created for the book was fantastic – “I still use it to get people interested” – and working with Murry to learn how to Tweet was helpful. “I'm still not the greatest at it, but it gave me another avenue to reach out to people who might not otherwise know about our series,” she said.
In addition to the editing service, both women appreciated the work that Dog Ear’s team did on the cover. “It’s important to grab people’s attention,” Doll said. “I really like how they worked with us step by step creating that cover.”
Crafting the artwork was a bit of a challenge because of the uniforms needed from the 1970s and ’80s and images being not readily available online, so the graphic artist created one. “They spared no amount of effort to ensure that we were happy with it being accurate,” VanDyke said. “With it being a historical fiction series ... the cover being accurate was equally important to us.”
Their own experiences with the military helped provide authenticity to their writing. Van Dyke, who lives in Florida, and Doll, who lives in Kansas, were both early graduates of U.S. military academies, serving in the Army. VanDyke, a retired Army Chemical Corps officer, served as a liaison officer from the join staff to U.S. Special Operations Command. Doll, a 1981 West Point graduate, served for 26 years as an Army officer, including seven years in a maximum security military prison.
VanDyke’s advice to an author seeking a publisher is to be diligent. “Pay attention to detail,” she said. “It’s really a learning process.”
Murry stressed that authors should seek a publisher for the value it adds, end to end. “This is much more than whether or not the publisher can produce a good looking book, although this is important, too. What is the quality of the editorial staff? Are project managers and support staff knowledgeable? Are the publisher’s terms author-friendly?
“Are the marketing tools and services they deploy well-conceived? Does the publisher share your goals like a partner would? Authors should ask a lot of questions and expect a publisher to provide a lot of value and expertise,” he said.
Doll said writing the books has been a cathartic experience and she’s glad they are doing well. “I think our books have been successful already because we’ve brought a lot of joy into people’s lives.”
Vying for people’s attention can be a big challenge but it’s worth it, VanDyke said. “We still have a firm belief that people like to read things that are interesting and have a historical background and teach us about where we've been and where we're going.”
For additional information, please visit www.dogearpublishing.net.
Dog Ear Publishing partners with authors to shape content that resonates with readers as diverse as the books we publish. Our mission is to leverage expertise, technology and relationships to form a meaningful and lasting bond between creators, content and culture as a whole. Dog Ear Publishing is headquartered in Indianapolis, Indiana, and can be contacted by phone at (317) 228-3656 or through our website, www.dogearpublishing.net.
“There needed to be a program that delivered it all,” said Matt Murry, director of marketing at Dog Ear. “We’ve spent years devising, testing and delivering editorial, production and marketing services to advance our authors and their books. Our list of capabilities has grown exponentially, and The Ultimate is our way to showcase how these can all work in concert with concierge-level support.”
Fellow trailblazers Ruth VanDyke and Yvonne Doll, coauthors of the Guardians of Peace series about women in the military during the 1970s, were the first to undergo The Ultimate experience. “Refined by Fire” covers the characters’ days at the U.S. Military Academy at West Point as some of the first female ROTC commissioned lieutenants. The second, “Trailblazers,” features the same characters joining women in West Germany for Cadet Troop Leader Training. In the third book, “Athena Unleashed,” three women are sent to the 82nd Airborne Division at Fort Bragg, N.C., in 1980 – the first females to go there.
They are happy with Dog Ear’s capabilities. VanDyke noted that authors can select one of Dog Ear’s programs or work with the company to create a publishing plan that fits their specific needs.
Doll said she has been extremely pleased. “They gave us tremendous value as far as the marketing piece,” she said. “What I really enjoyed also was they had an excellent editor … who pinpointed errors or (gave us) ideas that we might want to incorporate to make the narrative much easier to understand and better.” The editor also helped them merge their two writing styles.
Murry described the Ultimate this way: “This is a serious launch that is as multifaceted as it is well-conceived: editorial; design/production; pre-release and post publication marketing including websites, social media apps/integration, print collateral, video assets, review services, retailer optimizations, and more.”
VanDyke said the video trailer Dog Ear created for the book was fantastic – “I still use it to get people interested” – and working with Murry to learn how to Tweet was helpful. “I'm still not the greatest at it, but it gave me another avenue to reach out to people who might not otherwise know about our series,” she said.
In addition to the editing service, both women appreciated the work that Dog Ear’s team did on the cover. “It’s important to grab people’s attention,” Doll said. “I really like how they worked with us step by step creating that cover.”
Crafting the artwork was a bit of a challenge because of the uniforms needed from the 1970s and ’80s and images being not readily available online, so the graphic artist created one. “They spared no amount of effort to ensure that we were happy with it being accurate,” VanDyke said. “With it being a historical fiction series ... the cover being accurate was equally important to us.”
Their own experiences with the military helped provide authenticity to their writing. Van Dyke, who lives in Florida, and Doll, who lives in Kansas, were both early graduates of U.S. military academies, serving in the Army. VanDyke, a retired Army Chemical Corps officer, served as a liaison officer from the join staff to U.S. Special Operations Command. Doll, a 1981 West Point graduate, served for 26 years as an Army officer, including seven years in a maximum security military prison.
VanDyke’s advice to an author seeking a publisher is to be diligent. “Pay attention to detail,” she said. “It’s really a learning process.”
Murry stressed that authors should seek a publisher for the value it adds, end to end. “This is much more than whether or not the publisher can produce a good looking book, although this is important, too. What is the quality of the editorial staff? Are project managers and support staff knowledgeable? Are the publisher’s terms author-friendly?
“Are the marketing tools and services they deploy well-conceived? Does the publisher share your goals like a partner would? Authors should ask a lot of questions and expect a publisher to provide a lot of value and expertise,” he said.
Doll said writing the books has been a cathartic experience and she’s glad they are doing well. “I think our books have been successful already because we’ve brought a lot of joy into people’s lives.”
Vying for people’s attention can be a big challenge but it’s worth it, VanDyke said. “We still have a firm belief that people like to read things that are interesting and have a historical background and teach us about where we've been and where we're going.”
For additional information, please visit www.dogearpublishing.net.
Dog Ear Publishing partners with authors to shape content that resonates with readers as diverse as the books we publish. Our mission is to leverage expertise, technology and relationships to form a meaningful and lasting bond between creators, content and culture as a whole. Dog Ear Publishing is headquartered in Indianapolis, Indiana, and can be contacted by phone at (317) 228-3656 or through our website, www.dogearpublishing.net.
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Dog Ear Publishing
Ray Robinson
317-228-3656
www.DogEarPublishing.net
Ray Robinson
317-228-3656
www.DogEarPublishing.net
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