C.L.A.S.S. - the New Showroom of Sustainability at HOUSE OF ORGANIC, February 7
Introducing the new showroom of sustainability, C.L.A.S.S. at HOUSE OF ORGANIC Sustainable Fashion Show featuring Ekovaruhuset, Bahar Shapar, Project Runway's Elisa Jimenez.
New York, NY, February 06, 2008 --(PR.com)-- C.L.A.S.S.– Creativity, Lifestyle and Sustainable Synergy, a new showroom of sustainability and unique platform designed to support creative and innovative design through better ingredients and new materials, is proud to participate in the first HOUSE OF ORGANIC sustainable fashion event that will take place during New York Fashion Week. International fashion designers will present their Fall 2008 eco-collections on Thursday, February 7 from 3:00pm – 8:00pm at HAWORTH, a sustainable New York City showroom located at 125 Park Avenue and 42nd Street. Additional sustainable furnishings provided by ABC Carpet & Home.
Acknowledging the need for a future dedicated to responsible lifestyle choices, C.L.A.S.S. stands as the first single reference point dedicated to amplifying the environmental message by bringing research and technology straight to the fashion stage. From fibers made from renewable plant resources to textiles that originate from milk protein, C.L.A.S.S. aims to represent a new way of living and creating fashion. The first edition of C.L.A.S.S. debut at WHITE Salone during September Milan Fashion Week 2007, focused on natural, organic, recycled and renewable resources by featuring key fibers, yarns, fabrics, processes and finished products from partners Birla Cellulose, NatureWorks LLC, Filati Maclodio, Molina, Filpucci, Lei Tsu, and more. www.c-l-a-s-s.org.
C.L.A.S.S. joins up to 80 fabric suppliers to showcase innovative textiles that used raw materials such as Ingeo™ fiber made from 100% annual renewable resources, a new generation of heavy-metal-free viscose, bio-linens, organic cottons, eco-wool, recycled polyester, Milkofil® and Lenpur.
Visitors to C.L.A.S.S. experience a new way to create fashion and discover ways of building the supply chain to deliver what they need for their brands. C.L.A.S.S. is a complete ecological concept for the fashion and design world built to encourage and promote a well-informed and viable market to better reach the consumer about these standards. Selected textiles showcased are designed and made free from human exploitation, demonstrating positive social and ethical practice, as well as being environmentally friendly.
“We will see a proliferation of product synergies in partner showrooms in New York and Milan, offering a real service to the industry– one that is relevant to the way customers think, research and work such as how to find the perfect partner, product or system that suits brand and customer. It will be a sophisticated network of innovators in the field of sustainability, all sharing a common goal and hub, ready to interact with the industry in a dynamic and effective way “ –Giusy Bettoni, Co-Founder, C.L.A.S.S.
HOUSE OF ORGANIC was created by eco-conscious design collective EKOVARUHUSET and intends to set a new standard for the fashion industry by providing environmental and socially responsible designers with a platform to showcase their original designs during an event in the fashion industry. The fashion show aims to redefine the perception of organic and ethical fashion by presenting luxurious, stylish and sexy creations from some of the most creative designers in the industry pioneering the eco-fashion movement.
Designers participating in the fashion show will use only organic and sustainable materials that are free from harmful chemicals and animal cruelty, promote the use of smaller scale local production units, and support producers that practice fair working conditions and ethical practice for their employees. The goal is to show the fashion industry, media and public that sustainable fashion can combine appealing and innovative designs with environmental and social advantages. By providing a stage for designers to showcase their sustainable collections during New York Fashion Week, the objective is to create an open forum for the fashion industry to view, discuss and incorporate ethical practices for their businesses.
For press requests and interview schedules with Giusy Bettoni and Sandy MacLennan, Co-Founders of C.L.A.S.S., and high res images, please contact STATE Public Relations, Kristina Ratliff at +1.646.714.2520 or kristna@statepr.com, or Ryan Urcia at ryan@statepr.com.
Ekovaruhuset was launched in Sweden in 2004 by designer Johanna Hofring and is a leader in the eco-fashion movement. The company was founded on the belief that fashion cannot be innovative or luxurious if it is not sustainable, environmentally sensitive and socially responsible. With locations in Stockholm and New York City, Ekovaruhuset provides fashionable and stylish organic and fair-made creations for women, men and children internationally. www.ekovaruhuset.se
Haworth, Inc. is a global leader in the design and manufacture of office furniture and adaptable workspaces, including raised access floors, moveable walls, systems furniture, seating, storage and wood casegoods. Family-owned and privately held, Haworth is headquartered in Holland, Michigan, and serves markets in more than 120 countries though a global network of 600 dealers. The company had net sales of US $1.48 billion in 2006. www.haworth.com
ABC home’s mission is to serve by manifesting a retail paradigm shift in which they compose a revolutionary platform for offering cause related product through beauty, experience and magic, in order to guide you to creatively express your individuality and values and to actualize home as sacred space. www.abchome.com
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Acknowledging the need for a future dedicated to responsible lifestyle choices, C.L.A.S.S. stands as the first single reference point dedicated to amplifying the environmental message by bringing research and technology straight to the fashion stage. From fibers made from renewable plant resources to textiles that originate from milk protein, C.L.A.S.S. aims to represent a new way of living and creating fashion. The first edition of C.L.A.S.S. debut at WHITE Salone during September Milan Fashion Week 2007, focused on natural, organic, recycled and renewable resources by featuring key fibers, yarns, fabrics, processes and finished products from partners Birla Cellulose, NatureWorks LLC, Filati Maclodio, Molina, Filpucci, Lei Tsu, and more. www.c-l-a-s-s.org.
C.L.A.S.S. joins up to 80 fabric suppliers to showcase innovative textiles that used raw materials such as Ingeo™ fiber made from 100% annual renewable resources, a new generation of heavy-metal-free viscose, bio-linens, organic cottons, eco-wool, recycled polyester, Milkofil® and Lenpur.
Visitors to C.L.A.S.S. experience a new way to create fashion and discover ways of building the supply chain to deliver what they need for their brands. C.L.A.S.S. is a complete ecological concept for the fashion and design world built to encourage and promote a well-informed and viable market to better reach the consumer about these standards. Selected textiles showcased are designed and made free from human exploitation, demonstrating positive social and ethical practice, as well as being environmentally friendly.
“We will see a proliferation of product synergies in partner showrooms in New York and Milan, offering a real service to the industry– one that is relevant to the way customers think, research and work such as how to find the perfect partner, product or system that suits brand and customer. It will be a sophisticated network of innovators in the field of sustainability, all sharing a common goal and hub, ready to interact with the industry in a dynamic and effective way “ –Giusy Bettoni, Co-Founder, C.L.A.S.S.
HOUSE OF ORGANIC was created by eco-conscious design collective EKOVARUHUSET and intends to set a new standard for the fashion industry by providing environmental and socially responsible designers with a platform to showcase their original designs during an event in the fashion industry. The fashion show aims to redefine the perception of organic and ethical fashion by presenting luxurious, stylish and sexy creations from some of the most creative designers in the industry pioneering the eco-fashion movement.
Designers participating in the fashion show will use only organic and sustainable materials that are free from harmful chemicals and animal cruelty, promote the use of smaller scale local production units, and support producers that practice fair working conditions and ethical practice for their employees. The goal is to show the fashion industry, media and public that sustainable fashion can combine appealing and innovative designs with environmental and social advantages. By providing a stage for designers to showcase their sustainable collections during New York Fashion Week, the objective is to create an open forum for the fashion industry to view, discuss and incorporate ethical practices for their businesses.
For press requests and interview schedules with Giusy Bettoni and Sandy MacLennan, Co-Founders of C.L.A.S.S., and high res images, please contact STATE Public Relations, Kristina Ratliff at +1.646.714.2520 or kristna@statepr.com, or Ryan Urcia at ryan@statepr.com.
Ekovaruhuset was launched in Sweden in 2004 by designer Johanna Hofring and is a leader in the eco-fashion movement. The company was founded on the belief that fashion cannot be innovative or luxurious if it is not sustainable, environmentally sensitive and socially responsible. With locations in Stockholm and New York City, Ekovaruhuset provides fashionable and stylish organic and fair-made creations for women, men and children internationally. www.ekovaruhuset.se
Haworth, Inc. is a global leader in the design and manufacture of office furniture and adaptable workspaces, including raised access floors, moveable walls, systems furniture, seating, storage and wood casegoods. Family-owned and privately held, Haworth is headquartered in Holland, Michigan, and serves markets in more than 120 countries though a global network of 600 dealers. The company had net sales of US $1.48 billion in 2006. www.haworth.com
ABC home’s mission is to serve by manifesting a retail paradigm shift in which they compose a revolutionary platform for offering cause related product through beauty, experience and magic, in order to guide you to creatively express your individuality and values and to actualize home as sacred space. www.abchome.com
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Contact
C.L.A.S.S.
Ryan Urcia
6467142520
c-l-a-s-s.org
Ryan Urcia
6467142520
c-l-a-s-s.org
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