HealthPrize CEO to Present at IIeX Health on Medication Nonadherence
Tom Kottler to speak about how the pharmaceutical industry can generate new revenue by addressing medication nonadherence.
Norwalk, CT, March 31, 2017 --(PR.com)-- Startup industry veteran Tom Kottler will present at the 2017 Insight Innovation eXchange, or IIeX Health, on April 4 in Philadelphia, on the effects of medication nonadherence on pharmaceutical revenue.
Kottler’s presentation, “Nonadherence: Pharma’s $637 Billion Problem,” is scheduled for 11 am EDT on April 4. In the presentation, he will discuss why the forfeiture of an estimated $637 billion a year to patient nonadherence offers a unique opportunity for the pharmaceutical industry to increase revenue and improve patient outcomes.
Attendees will hear insights from research conducted by HealthPrize and Capgemini Consulting, which showed that the global pharmaceutical industry forfeits $637 billion a year in potential revenue to medication nonadherence. Kottler will also define what the pharmaceutical industry can do to recapture some of this lost revenue and why adherence should be a C-Suite priority for pharma.
Kottler is CEO and co-founder of HealthPrize Technologies, the leading customer motivation management platform for the pharmaceutical industry. The company’s technology is used by global pharmaceutical corporations to inspire loyalty and maximize adherence. Kottler will speak alongside industry thought leaders from organizations such as Merck, Novartis, Sanofi, AstraZeneca and Saatchi & Saatchi Wellness.
IIeX Health is a unique event that focuses on consumer insights within the healthcare industry. It is designed to bridge the gap between healthcare and life science companies, insights/research suppliers, and disruptive technology innovators. The event brings together key stakeholders in all groups to share their vision of experience, showcase the cutting edge of technology, and co-create the future of insights together.
For more information on IIeX Health, visit http://iiexhealth.insightinnovation.org/.
About HealthPrize Technologies
The HealthPrize Technologies platform enables life science companies to engage and motivate their customers using gamification, education, behavioral economics and incentives. Our proven approach results in measurable outcomes across all therapeutic areas, demographics and geographies to deliver the greatest prize of all – better health.
About IIeX
Insight Innovation eXchange (IIeX) is a global conference series which is part of the Insight Innovation platform, brought to the marketplace by GreenBook. IIeX is singularly focused on advancing the business value of insights. It showcases the very best from inside and outside of the market research realm with a focus on technology innovation, thought leadership, collaboration and networking.
Kottler’s presentation, “Nonadherence: Pharma’s $637 Billion Problem,” is scheduled for 11 am EDT on April 4. In the presentation, he will discuss why the forfeiture of an estimated $637 billion a year to patient nonadherence offers a unique opportunity for the pharmaceutical industry to increase revenue and improve patient outcomes.
Attendees will hear insights from research conducted by HealthPrize and Capgemini Consulting, which showed that the global pharmaceutical industry forfeits $637 billion a year in potential revenue to medication nonadherence. Kottler will also define what the pharmaceutical industry can do to recapture some of this lost revenue and why adherence should be a C-Suite priority for pharma.
Kottler is CEO and co-founder of HealthPrize Technologies, the leading customer motivation management platform for the pharmaceutical industry. The company’s technology is used by global pharmaceutical corporations to inspire loyalty and maximize adherence. Kottler will speak alongside industry thought leaders from organizations such as Merck, Novartis, Sanofi, AstraZeneca and Saatchi & Saatchi Wellness.
IIeX Health is a unique event that focuses on consumer insights within the healthcare industry. It is designed to bridge the gap between healthcare and life science companies, insights/research suppliers, and disruptive technology innovators. The event brings together key stakeholders in all groups to share their vision of experience, showcase the cutting edge of technology, and co-create the future of insights together.
For more information on IIeX Health, visit http://iiexhealth.insightinnovation.org/.
About HealthPrize Technologies
The HealthPrize Technologies platform enables life science companies to engage and motivate their customers using gamification, education, behavioral economics and incentives. Our proven approach results in measurable outcomes across all therapeutic areas, demographics and geographies to deliver the greatest prize of all – better health.
About IIeX
Insight Innovation eXchange (IIeX) is a global conference series which is part of the Insight Innovation platform, brought to the marketplace by GreenBook. IIeX is singularly focused on advancing the business value of insights. It showcases the very best from inside and outside of the market research realm with a focus on technology innovation, thought leadership, collaboration and networking.
Contact
HealthPrize Technologies
Maggie Beller
(646) 942-5631
healthprize.com
Maggie Beller
(646) 942-5631
healthprize.com
Contact
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