Pivot Design Expands to East Coast, Opens Boston Office

Boston, MA, April 04, 2017 --(PR.com)-- Pivot Design, an award-winning agency creating brands and marketing experiences that inspire people, build loyalty, and deliver value while making clients’ jobs easier for 25 years, has expanded to the East Coast. It has opened an office in Boston's Back Bay at 361 Newbury Street and has hired media industry veteran Craig Sender as Vice President Client Engagement to lead the operation.

With more than 40 people across its Boston, Chicago and San Francisco offices, Pivot branding and marketing is delivering real ROI for some of today’s leading corporations, organizations and institutions in the pharmaceutical, real estate, financial, higher education, and technology sectors.

Sender, who has more than 20 years experience working in media, was most recently Public Relations Director for Copyright Clearance Center, a global copyright licensing organization. Previously, he worked for Trylon SMR, eMarketer, Dan Klores Communications, and the Disney Internet Group. Currently, he is an Adjunct Professor at Boston University’s College of Communication.

“Opening our Boston office allows us to be closer to our East Coast clients. We’re large enough to bring our national and global clients the creative firepower necessary, yet still small enough to work personally and nimbly, and that’s hugely important to us — and to our clients,” said Liz Haldeman, President and Executive Creative Director, Pivot Design. “By opening this office and hiring Sender, we’ve made it a little easier for our clients to maximize their brands’ strategies and the efficiency of their execution.”

“A brand can be a powerful catalytic force for change by altering perceptions, inspiring action, and engendering loyalty,” said Sender. “I look forward to executing on that philosophy while using my experience to understand clients’ challenges on both an intellectual and emotional level and being mindful of what they need to be successful. It’s my job to make them look good and feel good in the process.”

About Pivot Design
For more than 25 years Pivot Design has been creating brands and marketing experiences that inspire people, build loyalty, and deliver value. With 40+ professionals working across Boston, Chicago and San Francisco offices, Pivot is a trusted partner to some of the world’s most notable corporations, organizations and institutions. Pivot work covers the full spectrum of branding and marketing design, with an emphasis on creating smart solutions that deliver real ROI. The agency is committed to helping organizations gain competitive advantage and they’ve achieved success by continuing to exceed expectations.