homme6 Makes Marketing ROI Calculator Available for Purchase at MarketingForecasting.com

homme6®, a boutique marketing consultancy, today announced the availability of its marketing forecasting ROI calculator and analysis tool that enables B2B marketers to plan and validate direct marketing activities so annual bookings and recognized revenue goals are achieved. The calculator, a spreadsheet in digital file format with predefined forms and fields, is available for purchase at the newly launched MarketingForecasting.com website (www.marketingforecasting.com).

Petaluma, CA, February 11, 2008 --(PR.com)-- homme6®, a boutique marketing consultancy, today announced the availability of its marketing forecasting ROI calculator and analysis tool that enables B2B marketers to plan and validate direct marketing activities so annual bookings and recognized revenue goals are achieved. The calculator, a spreadsheet in digital file format with predefined forms and fields, is available for purchase at the newly launched MarketingForecasting.com website
(www.marketingforecasting.com).

“The MarketingForecasting.com calculator saves time and removes the guesswork for B2B marketers and entrepreneurs who need to forecast and validate their direct marketing forecasts, particularly those in small to mid-sized business enterprises don’t normally have the same resources as their counterparts in larger corporations.” said Ian Palmer, principal of homme6. “Business marketers with significant direct mail, e-mail, and event marketing activities built into their marketing communications plans will benefit most from this tool by virtue of being able to make intelligent spending and strategic planning decisions, while confidently knowing that bookings and recognized revenue goals can be achieved.”

Customers who purchase the MarketingForecasting.com ROI Calculator & Analysis Tool online receive the digital spreadsheet by e-mail, which they can use to build return-on-investment (ROI) forecasts on a campaign-by-campaign basis for individual campaign analyses and an aggregated annual basis. Campaign forecasts are created when the customer enters the calendar month in which the campaign will hit, campaign costs, other costs-of-sale, average sales cycle length and dollar size of sale, target audience sizes, and projected rates for response, response-to-lead conversion, and lead-to-sale conversion.

For a YouTube product introduction video, reviews, and other information about the MarketingForecasting.com ROI Calculator & Analysis Tool, please visit www.marketingforecasting.com.

About homme6
homme6 (www.homme6.com) is a boutique marketing consultancy that specializes in short-term, small scale project engagements with start-ups and small businesses in the online content industry.

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Ian Rhys Palmer
415.533.8308
www.homme6.com
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