The MSR Group Announces New Position and Hire of Vice President, Energy Division

Omaha, NE, May 17, 2017 --(PR.com)-- The MSR Group today announced that Cherie Carlson has been named to the newly-created position of Vice President Research, Energy Division. In her new role, she will have both business development and client service responsibilities.

“Utility organizations are seeing a greater need to hear the voice of the customer when it comes to its service offerings. Our survey and customer satisfaction measurement tools can provide the immediate and actionable information utilities need to run their organizations,” states Joel Vaslow, Chief Operating Officer. This new position will be responsible for leading the efforts to bring the MSR Group's service offerings to this industry segment.

Ms. Carlson brings over 34 years of utility experience to the company. Carlson comes from Omaha Public Power District where she held various leadership positions and most recently, Marketing/Customer Analytics and Insights Program Manager. Carlson received a BS and Masters degree from Creighton University.

The MSR Group is a nationally recognized full-service market research company. In addition to providing unprecedented qualitative research, The MSR Group offers a full complement of quantitative methodologies including APECS®, the award-winning customer satisfaction and advocacy measurement program; and Net Advocacy Rating®, a proprietary metric that identifies consumers based on their responses to a variety of specific criteria, who consider themselves “Advocates” of their bank.