Revealing RFID Beyond Tracking at RFID Asia Summit 2008 in Indonesia
Learning from the failures of early adopters & revealing successful RFID technology & applications beyond tracking, the prestigious RFID Asia Summit 2008 will address RFID technology and economic opportunities in various vertical industries.
Singapore, Singapore, February 12, 2008 --(PR.com)-- 5-cent RFID tag is the most demanded RFID product in the world. Unfortunately, the product does not exist. The underlying assumption of large volume purchase to reach the price level of 5-cent has never become reality.
“We quickly determined that if RFID tags were ever going to have a shot at being widely used, a 5-cent price target was important for both psychological and commercial reasons. In return, though, the volumes would have to be very high—for example, more than 5 billion bar codes are scanned daily today. The problem with RFID tags at the time was that the industry was "stuck" in a higher-margin, lower-volume mind-set.” wrote Sanjay Sarma, the co-founder of MIT's Auto-ID Center (now Auto-ID Lab), and also the CTO & Director of Oat Systems, in his article “Integrating RFID”.
While the retail supply chain industry is still waiting for the coming of 5-cent RFID tag, various RFID applications that do not rely on 5-cent price level have mushroomed for the past few years in diverse vertical industries
The use of RFID and sensor technologies have become more common nowadays. Active RFID tags with built-in sensors are readily available in the market. Applications such as electronic container seals, intelligent buildings, vital sign measurement of monitored hospital patients are only a few of applications that require cost-effective infrastructure. With the increasing number of nodes and types of sensors in wireless sensor network (WSN), the role of infrastructure has become more critical to manage sensors and intelligent networks.
Stephen Dolan, the Director of Sybase Australia and New Zealand, one of the international speakers in RFID Asia Summit 2008, will unveil how to integrate business logic and processes with RFID and sensor technologies, including mobile devices.
“My expectation is that this summit could create people's awareness of what RFID technology can support to the existing environment, from biology to medical, from telecommunication to material engineering,” said Dr. Toni Anwar of TGGS Thailand who will present how to design and implement integrated and intelligent building automation and security with RFID technology. “This event could also be a real summit of people, who then will continue in a good RFID project with another.”
Predicted as the largest RFID market of all, the use of RFID technology for animals, food and farming will benefit the food supply chain in a huge number of ways, including livestock disease control and merchandising prepared food, according to the latest report “RFID for Animals, Food and Farming 2007-2011” published by IDTechEx.
During the RFID Asia Summit 2008, Dr. Urachada Ketprom of NECTEC, Thailand's National Electronics and Computer Technology Center, will present how Thailand, the world's largest producer of farm-raised shrimp and the fourth biggest poultry exporter, uses RFID technology for animal and food traceability.
From mass transportation to ID cards, contactless smart card has been the choice for micropayment in cashless society. Now that NFC is ready to turn mobile phones into credit cards and personal payment terminals, mobile commerce has also been redefined. Jupiter Research estimates the total of US$22 billion mobile phone payment transaction by 2011.
Jonathon Gould, Vice President of ViVOtech will share his experience and knowledge about the ecosystem for NFC-enabled mobile payment and mobile commerce, including mobile wallet and digital money. Moreover, the transition from EMV to NFC payment, the latest contactless payment technology, applications, projects and market trends presented by international renowned speakers such as Goh Say Yeow, VP & Director Asia of INSIDE Contactless and Chua Thian Yee, CEO of CASSIS International will also become the inspiring and thought-provoking discussion during the RFID Asia Summit 2008.
Different from other RFID events, the RFID Asia Summit 2008 to be held in Jakarta, Indonesia, will integrate conference presentations by a line up of international renowned speakers, RFID Demonstration Rally™, exhibition and networking sessions, making the RFID Asia Summit 2008 a unique one-stop event to learn from RFID experts and business leaders, experience the latest RFID products and meet prospective partners and clients.
For more information about the RFID Asia Summit 2008, please visit The Official Website of RFID Asia Summit 2008 at http://summit.rfid-asia.info.
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“We quickly determined that if RFID tags were ever going to have a shot at being widely used, a 5-cent price target was important for both psychological and commercial reasons. In return, though, the volumes would have to be very high—for example, more than 5 billion bar codes are scanned daily today. The problem with RFID tags at the time was that the industry was "stuck" in a higher-margin, lower-volume mind-set.” wrote Sanjay Sarma, the co-founder of MIT's Auto-ID Center (now Auto-ID Lab), and also the CTO & Director of Oat Systems, in his article “Integrating RFID”.
While the retail supply chain industry is still waiting for the coming of 5-cent RFID tag, various RFID applications that do not rely on 5-cent price level have mushroomed for the past few years in diverse vertical industries
The use of RFID and sensor technologies have become more common nowadays. Active RFID tags with built-in sensors are readily available in the market. Applications such as electronic container seals, intelligent buildings, vital sign measurement of monitored hospital patients are only a few of applications that require cost-effective infrastructure. With the increasing number of nodes and types of sensors in wireless sensor network (WSN), the role of infrastructure has become more critical to manage sensors and intelligent networks.
Stephen Dolan, the Director of Sybase Australia and New Zealand, one of the international speakers in RFID Asia Summit 2008, will unveil how to integrate business logic and processes with RFID and sensor technologies, including mobile devices.
“My expectation is that this summit could create people's awareness of what RFID technology can support to the existing environment, from biology to medical, from telecommunication to material engineering,” said Dr. Toni Anwar of TGGS Thailand who will present how to design and implement integrated and intelligent building automation and security with RFID technology. “This event could also be a real summit of people, who then will continue in a good RFID project with another.”
Predicted as the largest RFID market of all, the use of RFID technology for animals, food and farming will benefit the food supply chain in a huge number of ways, including livestock disease control and merchandising prepared food, according to the latest report “RFID for Animals, Food and Farming 2007-2011” published by IDTechEx.
During the RFID Asia Summit 2008, Dr. Urachada Ketprom of NECTEC, Thailand's National Electronics and Computer Technology Center, will present how Thailand, the world's largest producer of farm-raised shrimp and the fourth biggest poultry exporter, uses RFID technology for animal and food traceability.
From mass transportation to ID cards, contactless smart card has been the choice for micropayment in cashless society. Now that NFC is ready to turn mobile phones into credit cards and personal payment terminals, mobile commerce has also been redefined. Jupiter Research estimates the total of US$22 billion mobile phone payment transaction by 2011.
Jonathon Gould, Vice President of ViVOtech will share his experience and knowledge about the ecosystem for NFC-enabled mobile payment and mobile commerce, including mobile wallet and digital money. Moreover, the transition from EMV to NFC payment, the latest contactless payment technology, applications, projects and market trends presented by international renowned speakers such as Goh Say Yeow, VP & Director Asia of INSIDE Contactless and Chua Thian Yee, CEO of CASSIS International will also become the inspiring and thought-provoking discussion during the RFID Asia Summit 2008.
Different from other RFID events, the RFID Asia Summit 2008 to be held in Jakarta, Indonesia, will integrate conference presentations by a line up of international renowned speakers, RFID Demonstration Rally™, exhibition and networking sessions, making the RFID Asia Summit 2008 a unique one-stop event to learn from RFID experts and business leaders, experience the latest RFID products and meet prospective partners and clients.
For more information about the RFID Asia Summit 2008, please visit The Official Website of RFID Asia Summit 2008 at http://summit.rfid-asia.info.
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Contact
RFID Asia
Eunice Chen
+65-6497 8205, +65-9082 0194
www.rfidasia.org
Eunice Chen
+65-6497 8205, +65-9082 0194
www.rfidasia.org
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