PR Firm Releases 7 Great Reasons To Build A Trade Show Website

Los Angeles, CA, February 13, 2008 --(PR.com)-- Standing out from the crowd at a Trade Show has always been tough. With attendance up a reported 13.5% in the second quarter of 2007 alone, it just got tougher. Exhibitors must now find innovative ways to reach their target market - and draw them to their booth. To meet that demand, T&S Partners PR Group today released Seven Great Reasons To Build A Trade Show Website.

In a Web 2.0 world, exhibitors have new ways to reach buyers and stay in touch with them before, during and after shows. "A Trade Show website becomes a live hub of company information," said Todd Lee, managing director of T&S Partners PR Group. "Fresh new content that meets buyer's needs keeps interest high and draws them to your booth to learn more."

A Trade Show website should also provide the information that the media needs to evaluate products and gain interesting background material to build a story. Interviews take a different direction when reporters can select from a variety of interactive company and new product information that meets their needs. "The copy should inform, not sell, to be able to reach both the Media and buyers alike," stated Beth Mandel creative partner at T&S Partners PR Group. "A welcoming approach sets the right tone for when you meet."

Download Seven Great Reasons To Build A Trade Show Website at: www.tspartnerspr.com/trade-show-expertise. Mandel and Lee take a PR approach to achieving Trade Show ROI in their Trade Show Tactics Blog at tspartnerspr.com/category/trade-show-tactics-blog.

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