SyberPlace.com Unveils Features of State-of-the-Art Product Catalog
The company reveals design of the Product Pages that will substantially increase conversions by reducing the number of pages a shopper has to click to make an informed buying decision.
Hyderabad, India, February 13, 2008 --(PR.com)-- SyberPlace.com today revealed the design aspects of its Product Catalog. Chief Scientist, Sandy Giri, providing insight into the various business requirements from the Product Catalog, said: “While working on its design we had one goal in mind – increasing conversions while presenting relevant product information to shoppers in a clear manner.
“Our goal with the Category Page was to create a customizable browsing experience and keep shopping tools at shoppers’ fingertips. The shopper never has to stop browsing to add products to the Shopping Cart, Compare Box or Wishlist, potentially eliminating at least one step between the shopper and a conversion. Price and Rating are displayed right on the Category Page, eliminating the need to drill down into the Detail Pages, saving the shopper valuable time and making shopping an enjoyable experience.
“Similarly, a shopper who is viewing a Detail Page is just one click away from the shopping tools, making the presentation of that product the priority. Yet we still needed to present other relevant information to the shopper such as Required Items, Related Items, Up-sell Items, Group Products and Product Variants to encourage product selection for potential conversion. With this in mind we made it effortless for shoppers to find any additional information they might seek. While Reviews reside at the bottom of the Product Page, an overview of the reviews is prominently placed just below the product Title. Below the review overview is the Stock Availability and Shipping Information. These elements are given prominence as they are known to increase conversions. Immediately below is the Price information, followed by the shopping tools.
“The constant presence of shopping tools: the Shopping Cart, Compare and Wishlist without forcing the shopper onto another page, provide a constant reminder of their interest, and encourage conversion.”
Customer Care Associate and Chief Technology Officer, Puneet Arya elaborates on how the company lived up to its commitment of an unparalleled shopping experience for the customer: “Category Page is designed with functionality and flexibility in mind. Our extensive Pagination Tool lets shoppers decide how they browse a catalog: How many products to view per page? How do they prefer to view them: in grid or list view? How each page is sorted: by price, manufacturer, popularity, etc.? The customer’s preferences are saved, creating a customized shopping experience.
“Shoppers find this ease and flexibility also in the Compare Box. They are able to compare products not just in a single category, but across the entire storefront. This allows customers to compare attributes from any category in the Product Catalog, no matter how different they may seem. We wanted the Compare Box to remain visible while a shopper browses, providing a constant, helpful list of items already added to compare, without forcing the customer onto another page.
“On the Detail Pages, product Images can be zoomed and dragged, or opened in a slideshow, where multiple product Images can be browsed at a larger size. Required Items that need to be bought along with the product are highlighted right above the product Description; and, the Up-Sell Items are displayed right below. For products with variants, selectable product Options appear directly above the Call to Action area. Variants are saved when adding to the Cart, Wishlist, or Compare Box. The product Price adjusts based on the Options the customer selects. Display of multiple products with similar characteristics on one Detail Page, makes it easier for the shoppers by allowing them to compare all the products in the Product Group. In the right column we feature Related Items, and the bottom of the Detail Page is given to customer-generated content, including product Tags and Reviews.”
Customer Care Associate and Chief Executive Officer, Urvesh Goel sums up: “The Product Catalog of SyberPlace.com conforms to the company’s vision of providing growth in sales for our suppliers by substantially improving conversions, and living up to our commitment of providing our customers an unparalleled buying experience.”
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About SyberPlace.com:
SyberPlace.com is an online retailer for consumer durables, addressing a Rs. 128,000 crore market opportunity, targeting 100 million internet users in India, leveraging an investment of Rs. 200 crore in technology. They have retained a leading retail technology provider experienced with some of the largest US fashion brand retailers.
The company has established a supply chain for 24 top selling brands in consumer durables that provide the company with 27 categories of products. The company is offering easy EMI terms to serve the aspirational buying needs of customers.
Forward-Looking Statements:
This press release may contain statements that are forward looking, which are based on current expectations regarding important risk factors.
“Our goal with the Category Page was to create a customizable browsing experience and keep shopping tools at shoppers’ fingertips. The shopper never has to stop browsing to add products to the Shopping Cart, Compare Box or Wishlist, potentially eliminating at least one step between the shopper and a conversion. Price and Rating are displayed right on the Category Page, eliminating the need to drill down into the Detail Pages, saving the shopper valuable time and making shopping an enjoyable experience.
“Similarly, a shopper who is viewing a Detail Page is just one click away from the shopping tools, making the presentation of that product the priority. Yet we still needed to present other relevant information to the shopper such as Required Items, Related Items, Up-sell Items, Group Products and Product Variants to encourage product selection for potential conversion. With this in mind we made it effortless for shoppers to find any additional information they might seek. While Reviews reside at the bottom of the Product Page, an overview of the reviews is prominently placed just below the product Title. Below the review overview is the Stock Availability and Shipping Information. These elements are given prominence as they are known to increase conversions. Immediately below is the Price information, followed by the shopping tools.
“The constant presence of shopping tools: the Shopping Cart, Compare and Wishlist without forcing the shopper onto another page, provide a constant reminder of their interest, and encourage conversion.”
Customer Care Associate and Chief Technology Officer, Puneet Arya elaborates on how the company lived up to its commitment of an unparalleled shopping experience for the customer: “Category Page is designed with functionality and flexibility in mind. Our extensive Pagination Tool lets shoppers decide how they browse a catalog: How many products to view per page? How do they prefer to view them: in grid or list view? How each page is sorted: by price, manufacturer, popularity, etc.? The customer’s preferences are saved, creating a customized shopping experience.
“Shoppers find this ease and flexibility also in the Compare Box. They are able to compare products not just in a single category, but across the entire storefront. This allows customers to compare attributes from any category in the Product Catalog, no matter how different they may seem. We wanted the Compare Box to remain visible while a shopper browses, providing a constant, helpful list of items already added to compare, without forcing the customer onto another page.
“On the Detail Pages, product Images can be zoomed and dragged, or opened in a slideshow, where multiple product Images can be browsed at a larger size. Required Items that need to be bought along with the product are highlighted right above the product Description; and, the Up-Sell Items are displayed right below. For products with variants, selectable product Options appear directly above the Call to Action area. Variants are saved when adding to the Cart, Wishlist, or Compare Box. The product Price adjusts based on the Options the customer selects. Display of multiple products with similar characteristics on one Detail Page, makes it easier for the shoppers by allowing them to compare all the products in the Product Group. In the right column we feature Related Items, and the bottom of the Detail Page is given to customer-generated content, including product Tags and Reviews.”
Customer Care Associate and Chief Executive Officer, Urvesh Goel sums up: “The Product Catalog of SyberPlace.com conforms to the company’s vision of providing growth in sales for our suppliers by substantially improving conversions, and living up to our commitment of providing our customers an unparalleled buying experience.”
###
About SyberPlace.com:
SyberPlace.com is an online retailer for consumer durables, addressing a Rs. 128,000 crore market opportunity, targeting 100 million internet users in India, leveraging an investment of Rs. 200 crore in technology. They have retained a leading retail technology provider experienced with some of the largest US fashion brand retailers.
The company has established a supply chain for 24 top selling brands in consumer durables that provide the company with 27 categories of products. The company is offering easy EMI terms to serve the aspirational buying needs of customers.
Forward-Looking Statements:
This press release may contain statements that are forward looking, which are based on current expectations regarding important risk factors.
Contact
SyberPlace.com
Ruchika Sharma
+91 98 853 01863
http://www.syberplace.com
Ruchika Sharma
+91 98 853 01863
http://www.syberplace.com
Contact
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