BDI Marketing Names Steven Style Group as Exclusive Marketing Communications Agency for Mini Thin Rush
Revolutionary New Energy Supplement Brand, Providing 6 Hours of Energy without the Crash Associated with Traditional Energy Drinks, Joins Roster of Clientele at Renowned New York City Marketing Communications Firm.
Carmel, IN, February 13, 2008 --(PR.com)-- The Steven Style Group announced today that Carmel, Indiana based BDI Marketing has named the agency as its exclusive full-service marketing communications agency for its new family of energy products Mini Thin® Rush™.
Designed for people on the go and available in 2 ounce liquid shot, gum, and capsule formats, Mini Thin Rush products provide 6 hours of energy without the crash generally associated with energy drinks, and are the ideal great alternative to consuming high-sugar energy drinks. Mini Thin® Rush™ Liquid is a berry-flavored sugar-free energy drink shot that contains less than one carb per serving, Mini Thin® Rush™ Energy Gum is cinnamon flavored, and provides both energy and breath refreshment, while Mini Thin® Rush™ Capsules provide a high quality energy formula designed especially with the energy drink consumer in mind in a convenient pill form.
The Steven Style Group will create and implement a highly targeted influencer directed buzz and traditional marketing communications program that will include select consumer advertising, product sampling, event sponsorship, sweepstakes, radio promotions, and publicity and public relations to help BDI Marketing build awareness and grow sales and distribution for the Mini Thin Rush brand.
“We are thrilled to be working with BDI Marketing to introduce this revolutionary new family of energy supplements,” stated Steven Style, President of The Steven Style Group. “Our efforts to establish the brand will center around outreach to and creating buzz with early adopters, trend setters, and taste-makers who possess great social professional and peer influence. Utilizing a careful mix of traditional, grass roots, guerilla, and influencer marketing, we will create millions upon millions of consumer impressions for the Mini Thin Rush brand.”
About BDI Marketing:
Body Dynamics, Incorporated was founded in 1981 as a small mail-order company. The company has evolved into a major marketer and distributor of over-the-counter pharmaceuticals and dietary supplements operating under the BDI Marketing banner. BDI Marketing’s product lines are distributed primarily within the convenience store channel, where the company has established itself as the category leader. Thriving on a reputation of quality, innovation, and excellence in customer service, BDI Marketing has continued to dominate the marketplace, consistently achieving impressive sales results.
About the Steven Style Group:
The Steven Style Group, established in 1996, is a full-service, marketing communications agency. The company is widely-known for its visionary, creative and always-memorable public relations campaigns and brand-building work for a wide-array of significant companies including Candy Dynamics, Pop Rocks, Atari Games, Midway Home Entertainment, Sony Wonder, Showtime Networks, The Discovery Channel, K’NEX, Lincoln Logs, Malibu Toys, NewKidCo, Sony Wonder, Silver Dolphin Books, Portable Press, Cold Tree Press, Escient, ELAN Home Systems, AuthorHouse, Direct Employers, JobCentral.com, PowerFile Digital Storage Solutions, and others. The agency has offices in New York City and South Beach Miami.
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Press Contacts: Steven Style or Jeff Assisi
The Steven Style Group
New York City, NY
t) 212.465.1290 f) 212.465.1299
email: stevens@stylegroup.com or jeffa@stylegroup.com
Designed for people on the go and available in 2 ounce liquid shot, gum, and capsule formats, Mini Thin Rush products provide 6 hours of energy without the crash generally associated with energy drinks, and are the ideal great alternative to consuming high-sugar energy drinks. Mini Thin® Rush™ Liquid is a berry-flavored sugar-free energy drink shot that contains less than one carb per serving, Mini Thin® Rush™ Energy Gum is cinnamon flavored, and provides both energy and breath refreshment, while Mini Thin® Rush™ Capsules provide a high quality energy formula designed especially with the energy drink consumer in mind in a convenient pill form.
The Steven Style Group will create and implement a highly targeted influencer directed buzz and traditional marketing communications program that will include select consumer advertising, product sampling, event sponsorship, sweepstakes, radio promotions, and publicity and public relations to help BDI Marketing build awareness and grow sales and distribution for the Mini Thin Rush brand.
“We are thrilled to be working with BDI Marketing to introduce this revolutionary new family of energy supplements,” stated Steven Style, President of The Steven Style Group. “Our efforts to establish the brand will center around outreach to and creating buzz with early adopters, trend setters, and taste-makers who possess great social professional and peer influence. Utilizing a careful mix of traditional, grass roots, guerilla, and influencer marketing, we will create millions upon millions of consumer impressions for the Mini Thin Rush brand.”
About BDI Marketing:
Body Dynamics, Incorporated was founded in 1981 as a small mail-order company. The company has evolved into a major marketer and distributor of over-the-counter pharmaceuticals and dietary supplements operating under the BDI Marketing banner. BDI Marketing’s product lines are distributed primarily within the convenience store channel, where the company has established itself as the category leader. Thriving on a reputation of quality, innovation, and excellence in customer service, BDI Marketing has continued to dominate the marketplace, consistently achieving impressive sales results.
About the Steven Style Group:
The Steven Style Group, established in 1996, is a full-service, marketing communications agency. The company is widely-known for its visionary, creative and always-memorable public relations campaigns and brand-building work for a wide-array of significant companies including Candy Dynamics, Pop Rocks, Atari Games, Midway Home Entertainment, Sony Wonder, Showtime Networks, The Discovery Channel, K’NEX, Lincoln Logs, Malibu Toys, NewKidCo, Sony Wonder, Silver Dolphin Books, Portable Press, Cold Tree Press, Escient, ELAN Home Systems, AuthorHouse, Direct Employers, JobCentral.com, PowerFile Digital Storage Solutions, and others. The agency has offices in New York City and South Beach Miami.
###
Press Contacts: Steven Style or Jeff Assisi
The Steven Style Group
New York City, NY
t) 212.465.1290 f) 212.465.1299
email: stevens@stylegroup.com or jeffa@stylegroup.com
Contact
BDI Marketing
Jeffrey Assisi
212-465-1290
www.bdi-marketing.com
Jeffrey Assisi
212-465-1290
www.bdi-marketing.com
Contact
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