The Carrefour Group Selects Highdeal for Its Mobile Telephone Services
In the highly competitive MVNO sector, Highdeal Transactive® has enabled Carrefour Mobile to rapidly launch a new postpaid offer combining voice, SMS/MMS and content.
New York, NY, February 13, 2008 --(PR.com)-- Highdeal, the world’s leading provider of Pricing and Rating solutions was selected by Carrefour and its partner Experian to manage the Carrefour Mobile postpaid offering.
In November 2006, Carrefour Mobile introduced a new prepaid, no-contract, mobile phone service and complemented this with a postpaid offer in September 2007. This new package was successfully and rapidly deployed within a few months thanks to the Highdeal Transactive® solution, which comprehensively met Carrefour's expectations. In addition, the deployment and business flexibility of Transactive has given Carrefour Mobile the confidence to enter further commercial development stages.
Rapid and effective launch with Highdeal Transactive®
The Carrefour Group has been a leading player in the telecommunications sector for the past 13 years both in France and throughout Europe. Using its in-depth knowledge of the market, Carrefour established Carrefour Mobile – an MNVO (Mobile Virtual Network Operator) in 2006 in order to launch a highly competitive prepaid offer. The group had two major strategic aims at the time: to create a new growth driver for the company and to develop a new incentive to attract and build customer loyalty.
In March 2007, after the success of this prepaid offer, the Carrefour group planned to launch a new offering with three postpaid packages, and accordingly researched the market in pricing and billing solutions, with an eye to setting up a tailored back-office structure. Along with its project partner Experian, Highdeal was selected based on the effectiveness and the rapid operational time to market of the Highdeal solution. After successful testing by Carrefour’s own staff, the postpaid offering was launched for the end of the summer holidays in September 2007.
Information systems and implementation management
Since it was created, Carrefour Mobile opted for a “lean” structure, that is - a model based on BPO (Business Process Outsourcing), requiring limited business and technical staff with a view to establishing greater responsiveness and competitiveness. The pre and postpaid customer bases have now been integrated into a single CRM system, giving the operator the benefit of a global view of its customer pool (to date over 100,000). Call reports are consolidated and managed by a single server, and billing is carried out by Experian acting as the MVNE (Mobile Virtual Network Enabler). Highdeal Transactive is the solution at the heart of this organisation, providing the single-solution flexibility needed to support new Carrefour Mobile services in the short or medium term.
“As an MVNO, our main objective is to offer our customers the most relevant and attractive services and products available, and this includes, most notably, the nine million households that own a Carrefour loyalty card. Our success is determined by our ability to quickly respond to the needs of our clients and this was particularly true at the end of the 2007 holiday season,” said Sébastien Mesnil, who is in charge of Carrefour Mobile Business. “We are very happy with Highdeal’s contribution to the launch of this postpaid offering. We also appreciate the agility and the single solution nature of Highdeal Transactive®."
"We are particularly pleased to have been chosen by Carrefour to support them in their diversification strategy. The offering is very attractive and, in Highdeal Transactive, Carrefour has equipped itself with the right solution to achieve its objectives. The prime asset of Transactive in this market is its ability to quickly implement a flexible solution, which adapts to new services on an ongoing basis without upgrades or code changes, both from the point of view of end-customer billing and with regards to partner management," observed Eric Lavenir, Highdeal Executive Vice President, EMEA Sales.
About Carrefour Mobile
Carrefour Hypermarkets are a leading economic and social player in France. The world’s second-largest retailer and the largest in Europe, Carrefour employs nearly 78,000 people in France and had sales of 22.2 billion euros (including VAT) in 2006. With 218 outlets in France, Carrefour Hypermarkets have been supporting millions of customers in their everyday life for more than forty years. The Carrefour Mobile offering was launched in November 2006 and now meets increasing success as it accounts for 20% of new mobile phone connections in Carrefour stores.
About Highdeal
Highdeal is the world’s leading provider of Pricing & Rating solutions. By delivering unconstrained pricing and packaging flexibility coupled with real-time transaction management, Highdeal solves the billing problem in the multiservice world. The Yankee Group has named Highdeal the fastest growing billing and rating vendor defined in terms of announced customers. With over 200 implementations in more than 50 countries, service providers around the world rely on Highdeal. For more information, visit www.highdeal.com.
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In November 2006, Carrefour Mobile introduced a new prepaid, no-contract, mobile phone service and complemented this with a postpaid offer in September 2007. This new package was successfully and rapidly deployed within a few months thanks to the Highdeal Transactive® solution, which comprehensively met Carrefour's expectations. In addition, the deployment and business flexibility of Transactive has given Carrefour Mobile the confidence to enter further commercial development stages.
Rapid and effective launch with Highdeal Transactive®
The Carrefour Group has been a leading player in the telecommunications sector for the past 13 years both in France and throughout Europe. Using its in-depth knowledge of the market, Carrefour established Carrefour Mobile – an MNVO (Mobile Virtual Network Operator) in 2006 in order to launch a highly competitive prepaid offer. The group had two major strategic aims at the time: to create a new growth driver for the company and to develop a new incentive to attract and build customer loyalty.
In March 2007, after the success of this prepaid offer, the Carrefour group planned to launch a new offering with three postpaid packages, and accordingly researched the market in pricing and billing solutions, with an eye to setting up a tailored back-office structure. Along with its project partner Experian, Highdeal was selected based on the effectiveness and the rapid operational time to market of the Highdeal solution. After successful testing by Carrefour’s own staff, the postpaid offering was launched for the end of the summer holidays in September 2007.
Information systems and implementation management
Since it was created, Carrefour Mobile opted for a “lean” structure, that is - a model based on BPO (Business Process Outsourcing), requiring limited business and technical staff with a view to establishing greater responsiveness and competitiveness. The pre and postpaid customer bases have now been integrated into a single CRM system, giving the operator the benefit of a global view of its customer pool (to date over 100,000). Call reports are consolidated and managed by a single server, and billing is carried out by Experian acting as the MVNE (Mobile Virtual Network Enabler). Highdeal Transactive is the solution at the heart of this organisation, providing the single-solution flexibility needed to support new Carrefour Mobile services in the short or medium term.
“As an MVNO, our main objective is to offer our customers the most relevant and attractive services and products available, and this includes, most notably, the nine million households that own a Carrefour loyalty card. Our success is determined by our ability to quickly respond to the needs of our clients and this was particularly true at the end of the 2007 holiday season,” said Sébastien Mesnil, who is in charge of Carrefour Mobile Business. “We are very happy with Highdeal’s contribution to the launch of this postpaid offering. We also appreciate the agility and the single solution nature of Highdeal Transactive®."
"We are particularly pleased to have been chosen by Carrefour to support them in their diversification strategy. The offering is very attractive and, in Highdeal Transactive, Carrefour has equipped itself with the right solution to achieve its objectives. The prime asset of Transactive in this market is its ability to quickly implement a flexible solution, which adapts to new services on an ongoing basis without upgrades or code changes, both from the point of view of end-customer billing and with regards to partner management," observed Eric Lavenir, Highdeal Executive Vice President, EMEA Sales.
About Carrefour Mobile
Carrefour Hypermarkets are a leading economic and social player in France. The world’s second-largest retailer and the largest in Europe, Carrefour employs nearly 78,000 people in France and had sales of 22.2 billion euros (including VAT) in 2006. With 218 outlets in France, Carrefour Hypermarkets have been supporting millions of customers in their everyday life for more than forty years. The Carrefour Mobile offering was launched in November 2006 and now meets increasing success as it accounts for 20% of new mobile phone connections in Carrefour stores.
About Highdeal
Highdeal is the world’s leading provider of Pricing & Rating solutions. By delivering unconstrained pricing and packaging flexibility coupled with real-time transaction management, Highdeal solves the billing problem in the multiservice world. The Yankee Group has named Highdeal the fastest growing billing and rating vendor defined in terms of announced customers. With over 200 implementations in more than 50 countries, service providers around the world rely on Highdeal. For more information, visit www.highdeal.com.
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Highdeal
Brooke Stoller
212-332-2153
www.highdeal.com
Brooke Stoller
212-332-2153
www.highdeal.com
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