Lab Discovers New Formula, Increases Performance for Motorsports Drivers. Scheduled for Public Release on March 15th 2008

Trenton, NJ, February 14, 2008 --(PR.com)-- The Automotive Racing Industry is about 19.5 Billion dollars in size and less than 1% of that is spent on improving the drivers themselves. Yet talk to anyone in the industry and they will tell you the Driver’s skill is the key to victory. Peak Racer Labs, the Research and Development division of Peakracer.com, has spent most of 2007 partnering with several other labs to develop a new formula that is set to change the way teams and drivers think about their skills.

The formula has been finalized and tested and the first round of production has been completed.

“I am so excited about this!” said Dan Pereda, founder of PeakRacer.com “I know how hard it is concentrate on shifting, breaking, passing, hitting your apex and everything else all at the same time. We set out with the goal to help improve every Driver and we have done just that. ”

The labs and company is still keeping a tight lid on all the details right now, but they say that amount of inquires and request for more information about the product have been surprising.

Peak Racer will market this product under the name Racer’s Apex and it is set to release March 15th 2008. Excited drivers and teams will be able to buy Racer’s Apex from PeakRacer.com and over the phone.

Peak Racer is the leader in “Racer Improvement” for all types of Racing sports. They are committed to increasing the skills and safety at every level of racing.

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For more information about this topic , or to schedule an interview with Dan Pereda, Please call the Peak Racer offices at 908-891-2021 or email PR@PeakRacer.com