Innovation 101 Launches New Book and Musical Seminar About Innovation: Logical Stupidity - Innovation by Navigating Through Nonsense

London, United Kingdom, February 17, 2008 --(PR.com)-- Logical Stupidity, an unconventional programme to convert stupidity into creative commerce and turn business banality into big bucks, is now available as a book from lulu.com and free condensed e-book from www.logicalstupidity.com. Taking the tried and tested showbiz formula of turning problems and neuroses into songs and humour - from Seinfeld to Dilbert and The Simpsons to Little Miss Sunshine - Logical Stupidity deals with the psychology, theory and practice of innovation. Logical Stupidity has been developed by Peter Greenwall, who has drawn on 20 years experience in the corporate and entertainment arenas to help business brains, bogged down by office grievances and gossip, to harness the power of frustration and turn criticism into hard cash. Author Peter Greenwall says: "There is no shortage of places to find stupidity; it's the world's most abundant natural resource - and this book explores them all. Rather than repeating the predictable business mantra of playing to your strengths, I explain how to rehash and redesign your dysfunctions into positive projects. Once you see yourself as the star of your own reality sitcom, you 'll discover the source of all ideas - the COC-UP: Center Of Confusion inside a Universal Problem." Inventiveness is the outcome. And not content just to cite examples of existing inventions, Logical Stupidity introduces 217 inspiration strategies that lead directly to 269 products and services, all detailed in the book and all ready to be taken to market. Peter Greenwall adds: "Logical Stupidity is based on the universal law that opposite forces are part of the same process - just as you can't have an action without an equal and opposite reaction, there can be no comedy without tragedy, no success without failure, no hits without flops – and without stupidity there would be no reason to find a better way, which is the essence of innovation." The book is supported by the Logical Stupidity website where participants in the programme are invited to upload and share their projects. Each clip will be auditioned to feature in a clickumentary and a musical about innovation. "Logical Stupidity: innovation by navigating through nonsense" can be ordered as a full 662 page book or e-book from Lulu.com.

A Logical Stupidity musical seminar is now taking bookings for corporate functions, training days and after dinner entertainment. Examples of songs can be found in the music section of www.logicalstupidity.com.

South African-born author and composer, Peter Greenwall, has been involved with hundreds of innovation seminars. He also draws inspiration from his 20 years of writing commercial music, which included writing radio jingles, ringtones, staff training musicals, the opening ceremony for the 2003 Cricket World Cup, Cape Town's 2004 Olympic bid and two Miss World beauty pageants.

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