Candy Dynamics to Offer Retailers Added Point of Sale Support with Introduction of Toxic Waste Sour Candy Store-Within-a-Store Displays

Impressive New Displays are Sure to Make Retailers See Green

Indianapolis, IN, February 16, 2008 --(PR.com)-- Candy Dynamics, a cutting edge marketer of popular novelty candy products, announced today that the company has introduced brand new Toxic Waste® sour candy store-within-a-store Power Wing and Shipper Floor displays. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.

The new Power Wing and Shipper Floor store-within-a-store displays now offer great ways for retailers to stock a variety of Toxic Waste brand candies. These displays were especially designed for retailers with limited space, who want to capitalize on the high demand for Toxic Waste sour candy products.

“With retailers in mind, we are consistently looking to go in new directions, and are confident that the introduction of the impressive store-within-a-store Power Wing and Shipper Floor displays, will demonstrate that strong desire,” stated Laura King, Vice President of Marketing for Candy Dynamics.

Featuring bold and colorful graphics, the massive eye-catching wall mounted Power Wing and free standing Shipper Floor store-within-a-store displays have been designed to hold any variation of Toxic Waste sour candy products. In addition, these exciting new displays can be custom made, based on the specific needs of the retailer, and are sure to make customers pucker with sour delight.

With the only double-action sour flavor on the planet, Toxic Waste is hands down, the most Hazardously Sour Candy on the market. Packed in a plastic toy Toxic Waste drum, each container overflows with an assortment of five super-sour flavors: Green Apple, Watermelon, Lemon, Blue Raspberry, and Black Cherry.

Joining Toxic Waste in the children’s confectionary market are three other exciting sour packed candies. Available in sour Green Apple, Cherry, and Blue Raspberry flavors and sealed in high impact packaging, Toxic Waste Nuclear Sludge® Sour Bars are guaranteed to please kids of all ages. A new addition to the line, Toxic Waste Sour Candy Spray®, is a unique liquid sour-candy-and-toy-in-one that comes with one of three collectible Toxic Waste character finger puppets. Also new to the growing sour candy family are Toxic Waste Sour Dip & Lick Lollipops®, a truly innovative confection that combines a delicious sour lollipop with intense Toxic Waste sour powder. Featuring a specially molded lollipop shape that allows for the maximum in sour flavor powder punch per dip, this treat offers kids an interactive candy eating experience that promises yummy non-stop fun with each and every dip and lick.

Toxic Waste Hazardously Sour Candy, Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops are currently available nationwide wherever candy is sold at a manufacturer’s suggested retail price of $0.99, $0.25, $0.99, and $0.69, respectively.

About Candy Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was established in 2006 as a marketer of novelty candy products. Its flagship product, Toxic Waste Hazardously Sour Candy, is an innovative and phenomenally popular, one-of-a-kind, double action sour hard candy treat that has become a hit with candy lovers of all ages worldwide. Currently enjoying healthy sales and brand awareness, future sales expectations are high as the company continues to support the brand with aggressive marketing programs and further builds its distribution chains in the US and internationally. Line extensions include Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops, with other innovative products continually in development for the Toxic Waste brand. An environmentally conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through the use of recycled material in its packaging and through sponsorship and participation in environmental awareness programs. For more information, visit www.toxicwastecandy.com.

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Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
t) 212-465-1290 f) 212-465-1299
email: stevens@stylegroup.com or jeffa@stylegroup.com
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Candy Dynamics
Jeffrey Assisi
(212) 465-1290
www.toxicwastecandy.com
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