Perspectec Survey Uncovers Netflix Subscriber Churn and Penetration in Germany and Japan
According to a Perspectec survey of 1,000 online respondents in late July, Netflix's has penetrated 28% of the Japanese market and 27% of the German market. In both countries the percentage of subscribers who have left Netflix over the past year is just over 50%. The most common reasons stated as to why subscribers have left the platform over the past year is due to price and lack of content.
Toronto, Canada, August 07, 2017 --(PR.com)-- Summary of Survey Results
According to a Perspectec survey of 1,000 online respondents in late July, Netflix's has penetrated 28% of the Japanese market and 27% of the German market. In both countries the percentage of subscribers who have left Netflix over the past year is just over 50%. The most common reasons why subscribers have left the platform over the past year is due to price and lack of content.
Why do churn and penetration matter now?
Perspectec expects 2017 to be the most telling year in determining whether Netflix's International strategy is headed for success or failure. Success can be defined as seeing penetration and churn in markets such as Germany and Japan grow at a path that generally follows Mexico's market penetration and subscriber churn. Failure would see penetration and churn not materially improving over the next year. This will manifest itself in customer growth costs overtaking the lifetime value of customers being added. With Netflix being valued on a subscriber metrics basis, this will result in a lower EV/EBITDA multiple being applied and a lower share price.
For further details on this survey and what this means to the stock price, please visit us at perspectec.com
About Perspectec
Perspectec is an SEC registered investment adviser firm that pays eligible subscribers $100 if we are wrong on three consecutive stock calls. This is our Three Wrongs Make A Right Commitment. If we are wrong on an individual eligible stock call, subscribers of that stock call subscription receive 100% of their money back.
We analyze select public technology / growth companies, taking our best guess as to the future direction of a stock price.
According to a Perspectec survey of 1,000 online respondents in late July, Netflix's has penetrated 28% of the Japanese market and 27% of the German market. In both countries the percentage of subscribers who have left Netflix over the past year is just over 50%. The most common reasons why subscribers have left the platform over the past year is due to price and lack of content.
Why do churn and penetration matter now?
Perspectec expects 2017 to be the most telling year in determining whether Netflix's International strategy is headed for success or failure. Success can be defined as seeing penetration and churn in markets such as Germany and Japan grow at a path that generally follows Mexico's market penetration and subscriber churn. Failure would see penetration and churn not materially improving over the next year. This will manifest itself in customer growth costs overtaking the lifetime value of customers being added. With Netflix being valued on a subscriber metrics basis, this will result in a lower EV/EBITDA multiple being applied and a lower share price.
For further details on this survey and what this means to the stock price, please visit us at perspectec.com
About Perspectec
Perspectec is an SEC registered investment adviser firm that pays eligible subscribers $100 if we are wrong on three consecutive stock calls. This is our Three Wrongs Make A Right Commitment. If we are wrong on an individual eligible stock call, subscribers of that stock call subscription receive 100% of their money back.
We analyze select public technology / growth companies, taking our best guess as to the future direction of a stock price.
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Perspectec
Robin Manson-Hing
416-898-8546
http://perspectec.com/
Robin Manson-Hing
416-898-8546
http://perspectec.com/
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Netflix Penetration by Country
The penetration rate of Netflix in four different countries over a number of years.
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