Digital Intelligence Inc. (DI.), a Tokyo Based Marketing Consulting Firm Issued Patent to Integrate Management and Delivery of TV Ads and Digital/Online Advertising
The Japan Patent Office (JPO) authorized the patent of DI.’s integrate ad total reach of TV and digital/online advertising methodology.
Tokyo, Japan, August 07, 2017 --(PR.com)-- Digital Intelligence Inc. today announced the issuance of a patent covering an advertisement delivery system to integrate ad total reach of TV and digital/online advertising.
The Japan Patent Office (JPO) recognized DI.’s methodology which employs historical viewing data to make ad reach projections on current TV campaigns for rapid integration with digital/online advertisement delivery to produce/manage integrated reach. Through the issuance of this patent, DI. has the exclusive license to the CMARC® system, first released in November 2016.
“With this patent, DI. now has a unique capability to help advertisers’ optimize ad measurement and manage TV ads and digital/online advertisement under one roof, when before they had operated as separate silos,” said Ryuji Yokoyama, President and CEO.
“Now with the addition of a ‘simulation service’ patent, obtained today from JPO, advertisers will be better able to forecast total target reach before a campaign begins. This new patent reflects the continuing innovation of our CMARC® platform to increase the value of ad spend and better serve our clients,” said Yokoyama.
About CMARC®
TV-Commercial Message Actual Reach Completion Ad Delivery System, first patented November 2016, is an ad delivery system in which TV ad viewing data is forecast on an almost real-time basis so that target reach can be quickly distinguished from the quantity of target impressions. This allows advertisers to efficiently shift budgets from TV advertising to digital/online advertising when TV advertising is approaching reach limits. CMARC® measures also allow advertisers to calculate optimum integration of TV and digital/online advertising to maximize spend return.
This service is provided by DI. and its marketing partners. Digital/online advertising through CMARC® is managed by DI. Group affiliate Programmatica Inc., which operates the “Trading Desk” analysis tool at the heart of the system.
The Japan Patent Office (JPO) recognized DI.’s methodology which employs historical viewing data to make ad reach projections on current TV campaigns for rapid integration with digital/online advertisement delivery to produce/manage integrated reach. Through the issuance of this patent, DI. has the exclusive license to the CMARC® system, first released in November 2016.
“With this patent, DI. now has a unique capability to help advertisers’ optimize ad measurement and manage TV ads and digital/online advertisement under one roof, when before they had operated as separate silos,” said Ryuji Yokoyama, President and CEO.
“Now with the addition of a ‘simulation service’ patent, obtained today from JPO, advertisers will be better able to forecast total target reach before a campaign begins. This new patent reflects the continuing innovation of our CMARC® platform to increase the value of ad spend and better serve our clients,” said Yokoyama.
About CMARC®
TV-Commercial Message Actual Reach Completion Ad Delivery System, first patented November 2016, is an ad delivery system in which TV ad viewing data is forecast on an almost real-time basis so that target reach can be quickly distinguished from the quantity of target impressions. This allows advertisers to efficiently shift budgets from TV advertising to digital/online advertising when TV advertising is approaching reach limits. CMARC® measures also allow advertisers to calculate optimum integration of TV and digital/online advertising to maximize spend return.
This service is provided by DI. and its marketing partners. Digital/online advertising through CMARC® is managed by DI. Group affiliate Programmatica Inc., which operates the “Trading Desk” analysis tool at the heart of the system.
Contact
Digital Intelligence
Ryuji Yokoyama
+81-3-6416-9879
di-d.jp
eda.sakaeda@di-d.jp
Ryuji Yokoyama
+81-3-6416-9879
di-d.jp
eda.sakaeda@di-d.jp
Contact
Multimedia
DI. Issued Patent to Integrate Management and Delivery of TV Ads and Digital/Online Advertising
Digital Intelligence Inc.(DI.), a Tokyo based marketing consulting firm, today announced that the Japan Patent Office (JPO) authorized the patent of DI.'s integrate ad total reach of TV and digital/online advertising methodology.
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