Aspen Brewing Appoints Velour Imports as Distribution Partner for Caribbean and South American Travel Retail

Aspen, CO, September 06, 2017 --(PR.com)-- Velour Imports, LLC is proud to announce that it has been appointed the distribution partner for Aspen Brewing Company, the award-winning American craft beer brand, for the South American Travel Retail and Caribbean markets.

The sweet caramel malt and grapefruit hops from Aspen Brewing Company’s world class beer rendition of the classic IPA, Independence Pass Ale, is a clear, crossover IPA packaged in a breathtaking scenic of Independence Pass, Aspen, Colorado’s second most popular tourist attraction deep in the heart of the Rocky Mountains, on the can. Beyond Independence Pass Ale, the brand’s flagship IPA, a selection of new and seasonal products includes a wide selection ales and lagers such as This Season's Blonde, Silver City Ale, and Ajax Pilsner.

“Research shows craft beer sales in South American Travel Retail continues to grow between 20% to 40% a year, and has for years,” says Brooke Sinclair, Chief Executive Officer of Velour Imports. “The craft beer scene is progressing at an astounding rate and we’ve found the market conditions favorable, especially for craft and specialty beers.” Aspen Brewing Company is a perfect fit for the South American craft beer drinker and outdoor enthusiast. The delicious craft beer embodies the outdoor lifestyle and is a fit for any and every occasion.

“Distribution is the biggest challenge for any brewery and with more than 5000 breweries in the U.S., access to the market gets more difficult every day,” said Duncan Clauss Owner & Manager of Aspen Brewing Company. Aspen’s products are already available throughout Arizona, Australia, California, Delaware, Florida, Maryland, Pennsylvania, Washington D.C, and the United Kingdom. Aspen Brewing company partnered with Velour Imports to accelerate its growth and increase awareness of the brand throughout the Central and Southern American territories.

Velour Imports has a reputation of growing and marketing America’s trendiest, up-and-coming craft beer brands in the South American Travel Retail and Caribbean markets. “It comes down to great beer supported by a brand and marketing that consumers identify with. I look forward to introducing our craft beer in these new markets,” said Duncan. “I’m confident we've built a brand that connects with people on an intimate level.”