Mini Thin Rush Liquid Energy Shot Signs on as Exclusive Energy Drink Sponsor of Nikki Beach & Nikki Style Magazine's 3rd Annual Model Volleyball Tournament
Revolutionary New Energy Drink Partners with the Ultimate Beach Club Brand and Affluent Lifestyle Magazine to Further Reach Out to and Create Buzz Among Top Trendsetters and Consumer Influencers.
Carmel, IN, February 21, 2008 --(PR.com)-- BDI Marketing announced today that the company’s new energy drink shot, Mini Thin® Rush™, has been named as the exclusive energy drink for Nikki Beach & Nikki Style Magazine’s 3rd Annual Model Volleyball Tournament. The announcement was made by Karen Windle-Burcham, President of BDI Marketing.
Scheduled to take place on Miami Beach’s ultra chic South Beach on February 23rd & 24th 2008, Nikki Beach & Nikki Style Magazine’s 3rd Annual Model Volleyball Tournament will feature top models and celebrities battling it out throughout a two-day action packed weekend, complete with a six on six volleyball tournament with Miami Beach’s hottest and most athletic models, fashion shows, a celebrity DJ, mojito bars and other libations. Teams representing the top nine fashion modeling agencies including Next, Wilhelmina, Elite, Ford, Front Management, MC2, Mega Models, 301 and Irene Marie will compete.
The event will extend into the night with an evening party where guests will dance and mingle with the players and celebrities throughout the famed Nikki Beach Club’s landmark Ocean Drive location. In addition, the party will feature a VIP area with food and beverages specifically available to only models and event sponsors.
As the exclusive energy drink of the Nikki Beach & Nikki Style Magazine’s 3rd Annual Model Volleyball Tournament, Mini Thin Rush will benefit from exposure to and direct interaction with an influential audience of elite guests including socialites, high-powered executives, tastemakers, jet setters, and media representatives.
Exposure for Mini Thin Rush offered by the sponsorship includes extensive sampling and signage throughout the Nikki Beach Club grounds, logo placement on all collateral and promotional materials including event invitation and email blasts to Nikki VIP database and on the Nikki Style Magazine website (www.NikkiStyle.com) with a hyperlink to the Mini Thin Rush website, on-site branded area display, sponsor mention in all event press releases, inclusion of product samples in VIP Gift Bags and Media Gift Bags.
Designed for people on the go and available in a 2 ounce liquid shot, as well as gum, and capsule formats, Mini Thin Rush products provide 6 hours of energy without the crash generally associated with energy drinks, and are the ideal alternative to consuming high-sugar energy drinks. Mini Thin® Rush™ Liquid is a berry-flavored sugar-free energy drink shot that contains less than one carb per serving, Mini Thin® Rush™ Energy Gum is cinnamon flavored, and provides both energy and breath refreshment, while Mini Thin® Rush™ Capsules provide a high quality energy formula designed especially with the energy drink consumer in mind in a convenient pill form.
“We are excited to partner with Nikki Style Magazine and Nikki Beach Club on this terrific event. The fashion model community represents one of our key user demographics and they recognize the value of the less liquid – more energy approach we take with our 2 ounce liquid shots, gum and capsules. We are happy to be able to show our support and appreciation through this sponsorship and are proud to have been chosen as the exclusive energy drink for the Nikki Beach & Nikki Style Magazine’s 3rd Annual Model Volleyball Tournament,” stated Ms. Windle-Burcham.
About Nikki Beach:
World renowned for its ultimate beach club concept, surreal beauty and ambiance, Nikki Beach caters to a jet-set clientele, while housing marketing and public relations divisions, special events coordination, Nikki Music, a VIP card and concierge program, and an exquisite bi-monthly publication, Nikki Style Magazine. The Nikki Lifestyle brand provides unique events and services that evoke the unparalleled luxury that represents a privileged lifestyle.
Now entertaining more than two million guests per year, Nikki Beach has expanded from its premiere location in Miami Beach to venues across three continents. Nikki Beach locations include Miami Beach, FL; Coconut Grove, FL; Hollywood, FL; New York City, NY; Saint-Tropez, France; St. Barth, West Indies; Marbella, Spain; Puerto Vallarta, Mexico; Cabo San Lucas, Mexico; Marrakech, Morocco; Vilamoura & Portimao, Portugal; Venice Film Festival and Cannes Film Festival.
About Nikki Style:
Nikki Beach has become the authority on the jet set lifestyle, and Nikki Style Magazine is the quintessential guide to living it. This bi-monthly publication covers the latest trends in fashion, beauty, travel, food, real estate, entertainment and international events. Nikki Style’s unprecedented level of luxury translates into unique editorial and cutting-edge design that cater to a new, youthful generation of trendsetting, affluent consumers. Distributed throughout high-end hotels, restaurants, newsstands, airports and shopping complexes from South Beach to Fort Lauderdale, copies are also available at newsstands and bookstores in all major US cities, Europe, Latin America and the Caribbean, as well as at all international Nikki Beach locations.
To learn more about Nikki Beach and Nikki Style, please visit:
• www.nikkibeach.com • www.nikkistyle.com • www.nikkivip.com • www.nikkimusic.com • www.nikkibeachhotels.com •
About BDI Marketing:
Body Dynamics, Incorporated was founded in 1981 as a small mail-order company. The company has evolved into a major marketer and distributor of over-the-counter pharmaceuticals and dietary supplements operating under the BDI Marketing banner. BDI Marketing’s product lines are distributed primarily within the convenience store channel, where the company has established itself as the category leader. Thriving on a reputation of quality, innovation, and excellence in customer service, BDI Marketing has continued to dominate the marketplace, consistently achieving impressive sales results. For more information visit www.bdimarketing.com.
###
Press Contacts:
Steven Style or Jeff Assisi
The Steven Style Group
New York City, NY
t) 212.465.1290 f) 212.465.1299
email: stevens@stylegroup.com or jeffa@stylegroup.com
Scheduled to take place on Miami Beach’s ultra chic South Beach on February 23rd & 24th 2008, Nikki Beach & Nikki Style Magazine’s 3rd Annual Model Volleyball Tournament will feature top models and celebrities battling it out throughout a two-day action packed weekend, complete with a six on six volleyball tournament with Miami Beach’s hottest and most athletic models, fashion shows, a celebrity DJ, mojito bars and other libations. Teams representing the top nine fashion modeling agencies including Next, Wilhelmina, Elite, Ford, Front Management, MC2, Mega Models, 301 and Irene Marie will compete.
The event will extend into the night with an evening party where guests will dance and mingle with the players and celebrities throughout the famed Nikki Beach Club’s landmark Ocean Drive location. In addition, the party will feature a VIP area with food and beverages specifically available to only models and event sponsors.
As the exclusive energy drink of the Nikki Beach & Nikki Style Magazine’s 3rd Annual Model Volleyball Tournament, Mini Thin Rush will benefit from exposure to and direct interaction with an influential audience of elite guests including socialites, high-powered executives, tastemakers, jet setters, and media representatives.
Exposure for Mini Thin Rush offered by the sponsorship includes extensive sampling and signage throughout the Nikki Beach Club grounds, logo placement on all collateral and promotional materials including event invitation and email blasts to Nikki VIP database and on the Nikki Style Magazine website (www.NikkiStyle.com) with a hyperlink to the Mini Thin Rush website, on-site branded area display, sponsor mention in all event press releases, inclusion of product samples in VIP Gift Bags and Media Gift Bags.
Designed for people on the go and available in a 2 ounce liquid shot, as well as gum, and capsule formats, Mini Thin Rush products provide 6 hours of energy without the crash generally associated with energy drinks, and are the ideal alternative to consuming high-sugar energy drinks. Mini Thin® Rush™ Liquid is a berry-flavored sugar-free energy drink shot that contains less than one carb per serving, Mini Thin® Rush™ Energy Gum is cinnamon flavored, and provides both energy and breath refreshment, while Mini Thin® Rush™ Capsules provide a high quality energy formula designed especially with the energy drink consumer in mind in a convenient pill form.
“We are excited to partner with Nikki Style Magazine and Nikki Beach Club on this terrific event. The fashion model community represents one of our key user demographics and they recognize the value of the less liquid – more energy approach we take with our 2 ounce liquid shots, gum and capsules. We are happy to be able to show our support and appreciation through this sponsorship and are proud to have been chosen as the exclusive energy drink for the Nikki Beach & Nikki Style Magazine’s 3rd Annual Model Volleyball Tournament,” stated Ms. Windle-Burcham.
About Nikki Beach:
World renowned for its ultimate beach club concept, surreal beauty and ambiance, Nikki Beach caters to a jet-set clientele, while housing marketing and public relations divisions, special events coordination, Nikki Music, a VIP card and concierge program, and an exquisite bi-monthly publication, Nikki Style Magazine. The Nikki Lifestyle brand provides unique events and services that evoke the unparalleled luxury that represents a privileged lifestyle.
Now entertaining more than two million guests per year, Nikki Beach has expanded from its premiere location in Miami Beach to venues across three continents. Nikki Beach locations include Miami Beach, FL; Coconut Grove, FL; Hollywood, FL; New York City, NY; Saint-Tropez, France; St. Barth, West Indies; Marbella, Spain; Puerto Vallarta, Mexico; Cabo San Lucas, Mexico; Marrakech, Morocco; Vilamoura & Portimao, Portugal; Venice Film Festival and Cannes Film Festival.
About Nikki Style:
Nikki Beach has become the authority on the jet set lifestyle, and Nikki Style Magazine is the quintessential guide to living it. This bi-monthly publication covers the latest trends in fashion, beauty, travel, food, real estate, entertainment and international events. Nikki Style’s unprecedented level of luxury translates into unique editorial and cutting-edge design that cater to a new, youthful generation of trendsetting, affluent consumers. Distributed throughout high-end hotels, restaurants, newsstands, airports and shopping complexes from South Beach to Fort Lauderdale, copies are also available at newsstands and bookstores in all major US cities, Europe, Latin America and the Caribbean, as well as at all international Nikki Beach locations.
To learn more about Nikki Beach and Nikki Style, please visit:
• www.nikkibeach.com • www.nikkistyle.com • www.nikkivip.com • www.nikkimusic.com • www.nikkibeachhotels.com •
About BDI Marketing:
Body Dynamics, Incorporated was founded in 1981 as a small mail-order company. The company has evolved into a major marketer and distributor of over-the-counter pharmaceuticals and dietary supplements operating under the BDI Marketing banner. BDI Marketing’s product lines are distributed primarily within the convenience store channel, where the company has established itself as the category leader. Thriving on a reputation of quality, innovation, and excellence in customer service, BDI Marketing has continued to dominate the marketplace, consistently achieving impressive sales results. For more information visit www.bdimarketing.com.
###
Press Contacts:
Steven Style or Jeff Assisi
The Steven Style Group
New York City, NY
t) 212.465.1290 f) 212.465.1299
email: stevens@stylegroup.com or jeffa@stylegroup.com
Contact
BDI Marketing
Jeffrey Assisi
212-465-1290
www.bdimarketing.com
Jeffrey Assisi
212-465-1290
www.bdimarketing.com
Contact
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