SAP Solutions Veteran Steven Airoldi Joins SophLogic to Lead SAP Initiatives for Small and Midsize Businesses

Tampa, FL, February 21, 2008 --(PR.com)-- SophLogic Global LLC, a leading North American SAP channel partner, announced today the appointment of SAP industry veteran Steven Airoldi as Director of SAP Business Solutions to spearhead the company’s expansion into the market for small and midsize enterprises. As a preferred provider of SAP’s business management solutions designed specifically for growing companies and one of only a few companies qualified to offer both SAP Business One and SAP Business All-in-One solutions, SophLogic offers deep SAP expertise for this market, now strengthened with the addition of Airoldi.

As Director of SAP Business Solutions for SophLogic, Airoldi will be contributing his extensive industry experience to lead sales and marketing initiatives throughout North America and bring the benefits of SAP business management solutions to small and midsize companies. Airoldi’s 20-year industrial background encompasses deep experience in several sectors working with leading organizations to increase business efficiency, heading up SAP-related initiatives for over 100 different organizations and designing processes to improve operations for companies in warehousing, manufacturing, distribution and engineering, to name a few sectors where he has enjoyed significant success.

“SophLogic offers a world-class suite of solutions that work together to bring the benefits of SAP well within reach of companies with revenues in the range of $5 million to over $500 million,” stated Airoldi. “I am looking forward to building this channel and working with businesses to reap the rewards of these solutions that have proven to make a real difference on the bottom line for growing companies. SophLogic aggressively pursues value for its clients, and it’s exciting to be part of a team that’s leading the industry.”

“We are delighted to add an experienced, talented and successful SAP leader like Steven Airoldi to the SophLogic team,” commented SophLogic President Michael Bovaird. “His extensive business background makes him an invaluable asset for any business thinking of implementing SAP. We welcome Steven’s knowledge of the SAP SME product suite and his understanding of the value each SAP product delivers to small and midsize companies, and we anticipate that Steven’s leadership skills and results-oriented approach will significantly strengthen our ability to deliver the value of the SAP SME product suite to our clients. Steven contributes tremendous drive, energy and substantial SAP experience to SophLogic.”

Airoldi joins SophLogic after several years as Director of Sales with an award-winning SAP channel partner where he directed sales and marketing efforts throughout the southeast US. There he more than doubled the company’s sales growth and also managed client SAP implementations from sales to go live and after-market support. He holds extensive experience in warehousing (WMS) systems and has worked closely with OEM providers to plan and execute local and regional marketing initiatives. Prior experience includes related positions at organizations such as Abel Womack Integrated Handling Solutions, TRW, P&H Material Handling, and as Vice President of Sales and Marketing at a division of Komatsu America.

About SophLogic
A North American-based SAP consulting and professional services company, SophLogic Global LLC offers complete turnkey implementations of SAP solutions addressing every aspect required for success - the platforms, people and processes - from one source. An end-to-end provider of SAP business management solutions, the company allows small and midsize enterprises to realize maximum benefits quickly and cost effectively with SAP consulting and professional services, SAP training and documentation, SAP staffing, and SAP optimization and support services. SophLogic is an SAP authorized channel partner for SAP Business All-in-One and SAP Business One solutions and is based in Bradenton, Fla., with offices throughout North America. For more information, please call 877-SOPHLOGIC, email media@sophlogic.com or visit www.sophlogic.com.

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