Fairway Helps Parents Protect Kids with Food Allergies

New York, NY, February 21, 2008 --(PR.com)-- Thousands of New Yorkers who face the daily challenges of managing food allergies shop at Fairway with its well stocked shelves of allergy-friendly foods and ingredients. But now parents of allergic children have an even more compelling reason to hop a cab over to 74th and Broadway.... Fairway now carries STAT kids(tm) products. STAT kids, LLC is owned by a former NY mom, Robin Davison, who designed allergy specific wristbands, lunch bags, backpacks and even Epi-Pen(R) carry bags to identify and protect young children with food allergies. Whether on a play date, at a birthday party, or in the school lunchroom, Davison knows that the innocent mistake of giving a child the wrong food can have devastating results. After struggling to manage her young son’s food allergies, she created a product line to communicate the needs of allergic children to their teachers, counselors, babysitters and others.

The bright red silicone wristbands are designed to fit young children and clearly alert others to a child’s allergy, whether “Peanut Allergy”, “Dairy Allergy”, or even “Multiple Food Allergies.” The lunch bag and backpack carry specific allergy alerts, especially important when mealtime is a high-risk activity. Other products include emergency cards, stickers and travel packs. Each product was designed by Davison with her own child’s safety in mind.

Davison, Founder and CEO of STAT kids, LLC said: “Parents of allergic children know only too well how difficult it can be to protect them. STAT kids(tm) practical, age-appropriate, allergy-specific products are effective tools that make it easier for parents to keep their children safer. Fairway clearly understands this daily struggle and in carrying STAT kids is helping to promote awareness of food allergies, which affect more and more children every year.”

For more information on Fairway and its allergy-friendly products, go to www.fairwaymarket.com. For more information on STAT kids, go to www.statkids.com.

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