Keep Irving Beautiful Conducts Annual Litter Survey Scores Improve by 29% from Original Baseline Data

Irving, TX, October 15, 2017 --(PR.com)-- Keep Irving Beautiful (KIB) board and staff members conducted their annual city-wide “Litter Index” survey on Friday, October 13. This involves driving specific routes which consist of nine areas across the city, each divided into four sections. Participants score each site from 1 to 4 based on the amount of litter seen, with 1 being the least littered and 4 being extremely littered. This is part of Keep America Beautiful’s Community Appearance Index, and is one of the requirements for KIB to maintain the President’s Circle level with the national organization. KIB has been performing this survey since 2001, at approximately the same time each year. The results are calculated and compared to the baseline data and to the prior year. This year’s overall average score of 1.35 represents a 29% decrease in litter from the first score sixteen years ago.

“The Litter Index is something I look forward to participating in each year,” said KIB Vice President Margie Stipes. “The routes take us through a wide variety of neighborhoods, both commercial and residential, and give us a good overall picture of the state of littering (or of not littering) in our community. At KIB, we try to convey the message that littering is not acceptable behavior, and I think that is reflected in how well-maintained many of our neighborhoods are here in Irving. That also shows in the improvement in scores since we first began this survey in 2001.”

Keep Irving Beautiful is a non-profit, grassroots, leadership organization dedicated to educating our community about litter abatement, recycling, and beautification to help preserve the health and promote the social and economic prosperity of our city. As an award-winning affiliate of Keep America Beautiful and Keep Texas Beautiful, Keep Irving Beautiful reaches out to all sectors of our city including government, business, church, cultural, educational, neighborhood and civic organizations. If you are interested in volunteering with KIB, or making your activity a “green event,” please go to Keep Irving Beautiful, or call (972) 721-2175.