Joe Media and Fixing Dinner Anytime, Anywhere with Mobovivo

Fixing Dinner Fans Get Dinner Ready Tonight with the Internet. MoboVivo and Joe Media Group of Calgary have signed a new agreement to bring the popular food show Fixing Dinner to a computer, iPod, and mobile phone near you. Episodes of this popular hit series which airs on American Life, Discovery Asia, and Food Network Canada are now available for download at www.mobovivo.com for $1.99 each.

Calgary, Canada, February 26, 2008 --(PR.com)-- MoboVivo and Joe Media Group of Calgary have signed a new agreement to bring the popular food show Fixing Dinner to a computer, iPod, and mobile phone near you. Episodes of this popular hit series which airs on American Life, Discovery Asia, and Food Network Canada are now available for download at www.mobovivo.com for $1.99 each.

“This is a first for MoboVivo,” says Trevor Doerksen, CEO of MoboVivo. “We are featuring Fixing Dinner episodes with companion recipes and meal plans that help today’s families ‘fix dinner.’ Joe Novak, President of Joe Media says; “with almost 90 percent of families having no idea what they are having for dinner that night, this is the download that removes the stress and puts the fun back into ‘fixing dinner’ – all with the click of a mouse.”

MoboVivo is the first company to offer paid downloads of TV shows in Canada and one of the most popular iPhone television content providers in the world. “We are customizing iPhone and iPod micro-site with special content” says Doerksen, “and since November, traffic to the MoboVivo website directly on iPods and iPhones has been steadily rising to close to 30% of our total traffic.” Doerksen adds, “We are providing a lot of free programs and expanding the resources with additional content and our unique Buy & Sync program that allows users not only to view videos on their mobile phone, but also to purchase videos directly from their handset or iPod.”

Fixing Dinner is watched around the world and each show responds to that common contemporary complaint that "we never sit down to dinner as a family!" Host and cookbook author Sandi Richard comes to the rescue with unique solutions that solve the dinner time cries for help.

“Fixing Dinner is such a popular television franchise, and Sandi’s companion cookbook The Dinner Fix is a bestseller, so it made sense to make episodes available online,” says Novak.

For more information please visit www.mobovivo.com or contact Trevor Doerksen, CEO, MoboVivo Inc. (403) 608-1923, trevord@mobovivo.com.

About MoboVivo Inc.

MoboVivo Inc. is a mobile entertainment, education, and lifestyle distribution company using the latest technology to reach the iPod™ generation today. MoboVivo is the #1 distributor of television programming for mobile devices in Canada and leads in great 'lifestyle on the go' programming utilizing its proprietary Rapid Repurposing Technology™ to help reach millions of customers around the world.

MoboVivo and Rapid Repurposing Technology are trademarks of MoboVivo Inc. in Canada, the United States, and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.

Press Contact: Pamela O'Brien, MoboVivo Inc. (403) 668-7041, pobrien@mobovivo.com

About Joe Media Group Inc.

Joe Media Group offers an exciting, innovative, and efficient new approach to television, online and wireless content production that is focused on building long-term relationships.

Joe Media’s productions have been shown around the world, winning national and international awards and recognition. They foster extensive and loyal relationships with all major broadcasters, program distributors, advertising agencies and freelance production personnel. “Joe” is an experienced leader in high definition television technology with expertise in all aspects of production from development to delivery.

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MoboVivo Inc.
Pamela O'Brien
403-608-1923
www.mobovivo.com
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