Communication Expert Publishes New E-Book Teaching How to Market a Small Business with Public Speaking
Oswego, IL, February 23, 2008 --(PR.com)-- International communication expert, Felicia J. Slattery, M.A., M.Ad.Ed., published a new e-book this month called Cash In On Speaking to show small business owners how to use public speaking to market their businesses.
According to Slattery there is a formula speakers must follow when preparing what she calls a “Signature Speech” to market a business. Slattery says, “Business people everywhere know and understand the reach of a great marketing tool like public speaking. Delivering an effective presentation is hands down the best way to show others what you’re all about and what you have to offer, but you have to follow the right steps to see the best results. Otherwise, you could do more harm than good.”
According to marketing expert and author of Get Clients Now, CJ Hayden, “Public speaking can be one of the most powerful methods available for an independent professional, consultant, or coach to land new clients. For a successful speaking engagement, delivering a well-presented program filled with useful information is essential.”
Topics covered in Cash In On Speaking include:
• Choosing and developing a topic
• Dealing with public speaking anxiety
• Where to find speaking opportunities
Duncan Brodie, a UK-based leadership coach, commented, “If you want to add speaking as one of your channels to marketing your services, this is a must own guide. Felicia provides a clear step by step guide full of practical tips that show you how to create your Signature Speech. She recognizes that it’s not just lack of knowledge that gets in the way of people speaking and covers dealing with anxiety in the opening chapters. A must own publication if you are serious about speaking.”
A popular local, national, and international speaker, Slattery has presented her own Signature Speech, Increase Business by Communicating Your Credibility, to groups such as the Naperville Chamber of Commerce and DuPage Professional Women’s Network in Illinois, via webinar format to the Women’s e-Commerce Association International, Women Business Owners, and finally via teleconference to the New Coach Business Network, based in the UK.
Slattery has taught public speaking and communication skills for more than a decade at colleges around the Chicago area, including University of Illinois at Chicago, Lewis University, Elmhurst College, National-Louis University, and College of DuPage. Slattery runs a communication consulting and coaching business and credits her public speaking as the primary reason for her success. “Having the opportunity to deliver my own Signature Speech allows people to see what I have to offer and gives them some tools they can implement right away. Audience members are then interested in knowing more and working with me.”
For further details visit http://www.CashInOnSpeaking.com.
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According to Slattery there is a formula speakers must follow when preparing what she calls a “Signature Speech” to market a business. Slattery says, “Business people everywhere know and understand the reach of a great marketing tool like public speaking. Delivering an effective presentation is hands down the best way to show others what you’re all about and what you have to offer, but you have to follow the right steps to see the best results. Otherwise, you could do more harm than good.”
According to marketing expert and author of Get Clients Now, CJ Hayden, “Public speaking can be one of the most powerful methods available for an independent professional, consultant, or coach to land new clients. For a successful speaking engagement, delivering a well-presented program filled with useful information is essential.”
Topics covered in Cash In On Speaking include:
• Choosing and developing a topic
• Dealing with public speaking anxiety
• Where to find speaking opportunities
Duncan Brodie, a UK-based leadership coach, commented, “If you want to add speaking as one of your channels to marketing your services, this is a must own guide. Felicia provides a clear step by step guide full of practical tips that show you how to create your Signature Speech. She recognizes that it’s not just lack of knowledge that gets in the way of people speaking and covers dealing with anxiety in the opening chapters. A must own publication if you are serious about speaking.”
A popular local, national, and international speaker, Slattery has presented her own Signature Speech, Increase Business by Communicating Your Credibility, to groups such as the Naperville Chamber of Commerce and DuPage Professional Women’s Network in Illinois, via webinar format to the Women’s e-Commerce Association International, Women Business Owners, and finally via teleconference to the New Coach Business Network, based in the UK.
Slattery has taught public speaking and communication skills for more than a decade at colleges around the Chicago area, including University of Illinois at Chicago, Lewis University, Elmhurst College, National-Louis University, and College of DuPage. Slattery runs a communication consulting and coaching business and credits her public speaking as the primary reason for her success. “Having the opportunity to deliver my own Signature Speech allows people to see what I have to offer and gives them some tools they can implement right away. Audience members are then interested in knowing more and working with me.”
For further details visit http://www.CashInOnSpeaking.com.
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Contact
Communication Transformation Consulting Services
Felicia Slattery
630-554-0636
www.communicationtransformation.com
Felicia Slattery
630-554-0636
www.communicationtransformation.com
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