Launch of the Smartphone Anchored Ads Plugin for Revive Adserver

Bangalore, India, November 19, 2017 --(PR.com)-- The most recent launch in the plugin line up, the Smartphone Anchored ads plugin for Revive adserver tends to cater the needs of advertisers who wish to be a bit brief with regards to the content in their creative ads.

The users on the web nowadays desire to know more on the complete features of any product. To cater to this need, additional information regarding the product or service advertised is displayed apart from just the image banner ads. Thus, the audience tends to spend more time in the ad and the interaction time in the ads eventually increase. Anchored ads would be displayed at the bottom of the mobile device screen with very minimal details. When the end user clicks on the banner, the complete details about the product or service is displayed in full screen mode. Now, publishers can deliver highly responsive and a "super rich media" type of ad delivery on their pages. This in-turn leads to users spending more time than usual in engaging with the ads. And a visible increase in the CTR (Click through ratio) is observed. Also the impressions, user clicks and conversions of the Smartphone anchored ads can be tracked and reported.