Thinkwell Design & Production Commissioned By Gordon Group Holdings, LLC to Create "The Show" at The Pier at Caesars in Atlantic City
Spectacular Experience to Anchor Extraordinary New Retail and Entertainment Destination in Atlantic City.
Burbank, CA, March 01, 2006 --(PR.com)-- Thinkwell Design & Production, leaders in the development of experience-based entertainment for museums, theme parks, major sports events, and corporations worldwide, announces its commission by Gordon Group Holdings, LLC, co-developers of the Forum Shops in Las Vegas, to create an immersive indoor water spectacular for its newest retail destination: The Pier at Caesars in Atlantic City.
Thinkwell’s unique entertainment experience will be located in the center of the historic Atlantic City Boardwalk at The Pier at Caesars. An immersive, multi-sensory presentation for The Pier’s visitors, the show will combine the world’s first articulated rain curtain, advanced LED and intelligent lighting technology, a 19,000 gallon reflection pool with a computerized matrix of more than 150 independently controlled fountain nozzles, and state-of-the-art audio technology for a 360-degree aural experience that can be enjoyed on the three levels of the shopping complex.
The state-of-the-art audio system has been conceptualized by international award-winning sound designer Francois Bergeron. Francois is best known for his breakthrough designs for Cirque du Soleil’s Varekai, La Nouba, Saltimbanco, and Quidam tours and “O” in Las Vegas.
“Sheldon Gordon, chairman of Gordon Group Holdings, LLC, and Scott Gordon, president of the company, challenged us to create the signature attraction for their new 320,000 square foot multimillion dollar retail, dining and entertainment complex,” says Craig Hanna, chief creative officer of Thinkwell Design & Production. “Our goal was to produce a design for this show that would relate directly to its environment—one that would not only draw inspiration from its magnificent oceanside setting, but also complement the dramatic and inventive work of the Rockwell Group of New York and Elkus/Manfredi of Boston, the architects of The Pier at Caesars.”
During the day, the show will sweep audiences away on a musical journey that combines hundreds of water, mist and lighting elements from the pool below and the ceiling, more than 60-feet above, to create a 360-degree sensory experience. At night, the experience will morph for the adult demographic, and feature a contemporary musical tribute to the classic song “Fever” recorded by a world-renowned jazz legend for this presentation. This nighttime environment with additional effects will create a more sophisticated high-tech vibe for The Pier.
“We were looking for an immersive spectacular that would help transform The Pier at Caesars into one of the most recognizable international shopping and entertainment landmarks in America,” says Scott Gordon, president of Gordon Group Holdings, LLC. “Thinkwell’s original concept will make every visit here distinct and unforgettable.”
The Show will be located at the end of the historic pier in Atlantic City, which is directly connected to Caesars Atlantic City Hotel and Casino by a glass-enclosed sky-bridge. Theatrically encased in a glass amphitheater, this free spectacular experience will dazzle an estimated four to five million spectators in its first full year of operation, making it one of the most visited destinations in the region.
For more information on Thinkwell Design and Production’s projects and services, visit www.thinkwelldesign.com. Additional information about The Pier at Caesars can be found at www.thepieratcaesars.com.
About Thinkwell Design & Production
Thinkwell Design & Production specializes in the turnkey design and production of experience-based attractions, exhibits, live shows and environments. Its clientele is comprised of theme parks, museums, sports teams, Fortune 500 companies and destination resorts including Harrah’s, MGM, Nike, the Los Angeles Dodgers, Universal Studios, MasterCard, Sesame Workshop and others. Headquartered in Burbank, Calif., Thinkwell also has a European production and sales office in Barcelona, Spain.
About Gordon Group Holdings, LLC
Headquartered in Greenwich, Connecticut, Gordon Group Holdings, LLC, is recognized as a leader in developing specialty retail and entertainment destinations in the country. Gordon Group’s unique retail and entertainment projects include co-development of The Forum Shops at Caesars Palace in Las Vegas, The Pier at Caesars in Atlantic City, Mohegan Sun Casino in Uncasville, Bridgemarket in New York City, San Francisco Center and The Beverly Center in Los Angeles with Taubman Centers, Inc. Currently, the firm is in pre-development of Lac Mirabel, a 330-acre mixed-use project north of Montreal, Canada. For additional information on Gordon Group Holdings, visit www.gordonholdings.com.
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Thinkwell’s unique entertainment experience will be located in the center of the historic Atlantic City Boardwalk at The Pier at Caesars. An immersive, multi-sensory presentation for The Pier’s visitors, the show will combine the world’s first articulated rain curtain, advanced LED and intelligent lighting technology, a 19,000 gallon reflection pool with a computerized matrix of more than 150 independently controlled fountain nozzles, and state-of-the-art audio technology for a 360-degree aural experience that can be enjoyed on the three levels of the shopping complex.
The state-of-the-art audio system has been conceptualized by international award-winning sound designer Francois Bergeron. Francois is best known for his breakthrough designs for Cirque du Soleil’s Varekai, La Nouba, Saltimbanco, and Quidam tours and “O” in Las Vegas.
“Sheldon Gordon, chairman of Gordon Group Holdings, LLC, and Scott Gordon, president of the company, challenged us to create the signature attraction for their new 320,000 square foot multimillion dollar retail, dining and entertainment complex,” says Craig Hanna, chief creative officer of Thinkwell Design & Production. “Our goal was to produce a design for this show that would relate directly to its environment—one that would not only draw inspiration from its magnificent oceanside setting, but also complement the dramatic and inventive work of the Rockwell Group of New York and Elkus/Manfredi of Boston, the architects of The Pier at Caesars.”
During the day, the show will sweep audiences away on a musical journey that combines hundreds of water, mist and lighting elements from the pool below and the ceiling, more than 60-feet above, to create a 360-degree sensory experience. At night, the experience will morph for the adult demographic, and feature a contemporary musical tribute to the classic song “Fever” recorded by a world-renowned jazz legend for this presentation. This nighttime environment with additional effects will create a more sophisticated high-tech vibe for The Pier.
“We were looking for an immersive spectacular that would help transform The Pier at Caesars into one of the most recognizable international shopping and entertainment landmarks in America,” says Scott Gordon, president of Gordon Group Holdings, LLC. “Thinkwell’s original concept will make every visit here distinct and unforgettable.”
The Show will be located at the end of the historic pier in Atlantic City, which is directly connected to Caesars Atlantic City Hotel and Casino by a glass-enclosed sky-bridge. Theatrically encased in a glass amphitheater, this free spectacular experience will dazzle an estimated four to five million spectators in its first full year of operation, making it one of the most visited destinations in the region.
For more information on Thinkwell Design and Production’s projects and services, visit www.thinkwelldesign.com. Additional information about The Pier at Caesars can be found at www.thepieratcaesars.com.
About Thinkwell Design & Production
Thinkwell Design & Production specializes in the turnkey design and production of experience-based attractions, exhibits, live shows and environments. Its clientele is comprised of theme parks, museums, sports teams, Fortune 500 companies and destination resorts including Harrah’s, MGM, Nike, the Los Angeles Dodgers, Universal Studios, MasterCard, Sesame Workshop and others. Headquartered in Burbank, Calif., Thinkwell also has a European production and sales office in Barcelona, Spain.
About Gordon Group Holdings, LLC
Headquartered in Greenwich, Connecticut, Gordon Group Holdings, LLC, is recognized as a leader in developing specialty retail and entertainment destinations in the country. Gordon Group’s unique retail and entertainment projects include co-development of The Forum Shops at Caesars Palace in Las Vegas, The Pier at Caesars in Atlantic City, Mohegan Sun Casino in Uncasville, Bridgemarket in New York City, San Francisco Center and The Beverly Center in Los Angeles with Taubman Centers, Inc. Currently, the firm is in pre-development of Lac Mirabel, a 330-acre mixed-use project north of Montreal, Canada. For additional information on Gordon Group Holdings, visit www.gordonholdings.com.
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Jeannine Schechter
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