Effects of Environmental Taxation Incentives and Desire to Increase Profits from Sustainable Aggregates Are Seen in Increased Sales of Small Crushers at SED 2007

Red Rhino Crushers Ltd enjoys most successful year ever at SED 2007, demonstrating that the building industry is beginning to re-think its waste management strategy and look for ways to profit from the creation of recycled aggregates by using onsite micro crushers.

Aylesbury, United Kingdom, February 27, 2008 --(PR.com)-- Red Rhino Crushers Ltd announces record sales and interest in its compact mini crushers at SED 2007, the national construction industry event. With a combination of fine weather, 397 exhibitors, and thousands of visitors from all over the UK and overseas the event was once again extremely successful. The Red Rhino stand was overlooked by the famous 35ft inflatable red rhino “Rocky” and many spectators were attracted to the demonstration area each time Red Rhino’s crushing equipment got to work on some demolition waste. One spectator joked that they were good at making “molehills out of mountains!”

“We are thrilled with our popularity at the show,” enthuses Ben Latham, Operations & Administration Director for Red Rhino Crushers Ltd. “Not only did we launch 3 new products at the 2007 SED show but we also sold a record number of mobile crushing machines, including four shovel crushers. The interest in our products was the best we’ve ever seen.” When asked for his opinion on this, Ben comments; “It seems that the building industry is not only looking for solutions to rising environmental taxation such as landfill tax and the aggregate levy, but is also seeing the earning potential of our mini crushers. Any excess secondary aggregate created onsite can be sold on to a third party, or the micro crusher itself can be hired out to recoup the purchase cost. It makes both environmental and financial sense.”

About Red Rhino Crushers Ltd

Red Rhino Crushers Ltd are specialists in the provision of British designed & British built compact continual motion jaw crushers both in the UK and abroad, having designed and manufactured some of most versatile and compact mini crushers in the world – the 4000, 5000 and 7000 series. The Red Rhino 4000, and 5000 series are some of the smallest, lightest and most flexible jaw crushers available, both falling within towing and weight restrictions. The 4000 model is narrow enough to fit through a domestic doorway yet powerful enough to crush a full UK kerbstone in approximately 40 seconds, whilst the 5000 series is towable yet can process significant tonnages per day. The 7000 is versatile and manoeuvrable and designed for larger applications such as waste transfer, skip-hire, or larger construction sites, in addition to local authorities.

Red Rhino’s range and finance packages enable even the smallest construction companies to make use of their advanced recycling technology.

Red Rhino Crushers Ltd is committed to environmental initiatives to reduce waste in the construction industry and promote the use of sustainable aggregates. Red Rhino’s innovative crushing equipment is at the forefront of a growing movement to reduce the environmental damage caused by the mining and delivery of new aggregates, and paying to send building waste to landfill. The company is proud of its environmental credentials and won the 2007 Green Apple gold award, SED award for excellence in recycling, and runners up in the 2007 Manufacturing Excellence Awards.

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Red Rhino Crushers Ltd
Marelize Campbell
01296 310 600
www.redrhinocrushers.com
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