Food for Sleep Releasing Limited Batch of Simple-Ingredient Formula to Improve Athletic Performance and Aid Athlete Recovery Through Better Sleep

Boston, MA, December 20, 2017 --(PR.com)-- Food for Sleep, a 2.5 ounce beverage made with tart cherry juice and a whey protein, announced a limited run to launch their new clinically demonstrated formula.

“Unlike other sleep aids, Food for Sleep does not contain unproven herbal supplements or drugs, so users don’t have to worry about safety risks or bizarre side effects,” says Bob Jones, Founder and CEO of Food for Sleep. He continues, “Better sleep just might be the competitive edge that many athletes are looking for. Food for Sleep is an effective, safe and convenient way to enjoy better performance and better recovery through better sleep.”

The ingredients are simple and familiar – the two functional ingredients are Montmorency tart cherry juice and a whey protein that’s exceptionally high in bioavailable tryptophan (an essential amino acid). Both of these foods have been demonstrated in multiple clinical trials to improve both sleep and recovery. The only other ingredients are water and a few flavors.

Three pillars of fitness are train hard, eat right, and sleep, but the sleep aspect of fitness training is often overlooked. Athletes can train harder if they enjoy better recovery, and better sleep is essential to recovery. Furthermore, the body grows most of its new muscle during deep sleep, so “not much sleep” leads to “not much new muscle.” Finally, better sleep leads to better reaction time, which not only improves performance but also reduces the risk of injury.

Production is in progress and Food for Sleep will be available in extremely limited quantities to purchase from Amazon.com and FoodforSleep.com beginning in late December. An email sign up has been added to the www.FoodforSleep.com website to alert those interested as soon as it is available.

For more information about Food for Sleep, this limited run and interviews with Founder/CEO, Bob Jones, please email info@foodforsleep.com.

About
Food for Sleep Founder, Bob Jones: Bob Jones has been in the field of medical nutrition for about two decades, with interest in creating scientifically sound products that address specific conditions, using nutrition rather than drugs. In addition to Food for Sleep, he has launched three companies in medical nutrition, working in areas such as diabetes and weight management. He has also served as CEO of Vitasoy USA, worked as a principal in a strategy consulting firm, and held positions at Abbott Laboratories and Baxter International. He has degrees from Princeton University and MIT Sloan. After hours, he plays in a blues band, is a springboard diver and an enthusiastic motorcyclist. And he sleeps lots more than he ever used to.

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