Wayfinder Response Marketing Announces Creation of Advisory Board
Wayfinder Response Marketing, a response-marketing agency committed to measurable results while building brands, announced the creation of an advisory board and the addition of its first three members.
San Francisco, CA, February 29, 2008 --(PR.com)-- Wayfinder Response Marketing, a response-marketing agency committed to measurable results while building brands, announced the creation of an advisory board and the addition of its first three members. “Due to rapid growth and an expanding array of digital services, we felt this team of experienced business and advertising advisors would help us reach the next level of client service and creativity,” stated Louis Briones, EVP, CMO, Wayfinder Response Marketing.
The new advisory board members include:
• Veronica Buxton, owner of Buxton Consulting and former Senior Vice President, Group Management Supervisor, Foote Cone & Belding, San Francisco and New York. Ms. Buxton serves as a veteran marketing and advertising professional experienced in strategic planning and brand development in many categories, and has worked with such blue chip accounts as Visa, Wells Fargo, Janus Mutual Funds, Transamerica, Charles Schwab and others.
• Paul Gelburd, an investor with 25 years of financial management experience. His accomplishments include co-founding a financial services company and founding numerous private companies that have subsequently gone public. Mr. Gelburd spent seven years leading GE’s private equity investing in financial services, seven years at Morgan Stanley advising in mergers and acquisitions of financial services companies and three years as a management consultant with Booz, Allen & Hamilton.
• Fred Goldberg, Chairman/CEO/Founder of Goldberg Moser O'Neill Advertising, San Francisco, California. Vice Chairman/Chief Operating Officer of Chiat/Day Advertising, Los Angeles, California and President of Chiat/Day Advertising, San Francisco, California. SVP/General Manager of Young & Rubicam Advertising, Los Angeles, California.
About Wayfinder Response Marketing:
Wayfinder Response Marketing is a response marketing agency committed to measurable results while building brands. By strategically marrying direct response principles with the tools of branding across both on- and off-line media, Wayfinder’s work generates a “Branded Response” which is much more useful for marketers. At a time when Brand Marketers are expected to show measurable results and ROI and Direct Marketers are expected to understand and build brand value, Wayfinder is uniquely positioned to help marketers succeed and has proven itself a valuable strategic partner for a growing roster of clients. Wayfinder Response Marketing is headquartered in San Francisco, USA. More information about Wayfinder Response can be found at: http://www.wayfinderresponse.com/.
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The new advisory board members include:
• Veronica Buxton, owner of Buxton Consulting and former Senior Vice President, Group Management Supervisor, Foote Cone & Belding, San Francisco and New York. Ms. Buxton serves as a veteran marketing and advertising professional experienced in strategic planning and brand development in many categories, and has worked with such blue chip accounts as Visa, Wells Fargo, Janus Mutual Funds, Transamerica, Charles Schwab and others.
• Paul Gelburd, an investor with 25 years of financial management experience. His accomplishments include co-founding a financial services company and founding numerous private companies that have subsequently gone public. Mr. Gelburd spent seven years leading GE’s private equity investing in financial services, seven years at Morgan Stanley advising in mergers and acquisitions of financial services companies and three years as a management consultant with Booz, Allen & Hamilton.
• Fred Goldberg, Chairman/CEO/Founder of Goldberg Moser O'Neill Advertising, San Francisco, California. Vice Chairman/Chief Operating Officer of Chiat/Day Advertising, Los Angeles, California and President of Chiat/Day Advertising, San Francisco, California. SVP/General Manager of Young & Rubicam Advertising, Los Angeles, California.
About Wayfinder Response Marketing:
Wayfinder Response Marketing is a response marketing agency committed to measurable results while building brands. By strategically marrying direct response principles with the tools of branding across both on- and off-line media, Wayfinder’s work generates a “Branded Response” which is much more useful for marketers. At a time when Brand Marketers are expected to show measurable results and ROI and Direct Marketers are expected to understand and build brand value, Wayfinder is uniquely positioned to help marketers succeed and has proven itself a valuable strategic partner for a growing roster of clients. Wayfinder Response Marketing is headquartered in San Francisco, USA. More information about Wayfinder Response can be found at: http://www.wayfinderresponse.com/.
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Contact
Wayfinder Response Marketing
Louis Briones
4152776961
www.wayfinderresponse.com
Louis Briones
4152776961
www.wayfinderresponse.com
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