Expanded Timberline® Shingle Offering from GAF-Elk Helps Contractors Build Their Business

Wayne, NJ, March 01, 2008 --(PR.com)-- GAF-Elk’s new and improved Timberline® Prestique® High Definition Series shingles are perfect for professional roofing contractors and remodelers who focus on “in-home selling.” Contractors can differentiate themselves by educating the customer on why attributes like High Definition® can increase their property’s resale value. Timberline® Prestique® High Definition® shingles have a unique, patented shadow band that results in a dramatic, higher contrast appearance on the roof. Timberline® Prestique® High Definition® shingles are available in a wide variety of popular colors, including its Signature Series colors and Cool Colors, and come with 30 year, 40 year, and Lifetime limited warranties. The Lifetime warranty shingle has a unique granule-backed design, making it nearly 60% thicker than typical laminates, and provides greater dimension for a more realistic wood shake look.

In comparison, Timberline® Natural Shadow™ shingles offer a more subtle appearance on the roof, and are designed for those who want a more even-toned look of wood. This product is great for the property owner who wants an architectural look at an economic price, and is a great option to offer as an upgrade to standard 3-tab shingles. Timberline® Natural Shadow™ shingles are also great for roof repairs, remodeling additions, and over-the-counter sales. Timberline® Natural Shadow™ shingles come in a variety of colors and are available with a 30 year limited warranty.

For more information on GAF products and services, call (973) 628-3000, visit www.gaf.com. or contact your local GAF Territory Manager.

GAF Materials Corporation has grown to become the largest roofing and ventilation manufacturer in North America, with sales over $2 billion annually. Its success is driven by a commitment to provide property owners and specifiers with their best and safest choice in roofing, and by helping supportive contractors and distributors to build their businesses and avoid hassles. Its products include a comprehensive portfolio of steep-slope roofing systems (marketed under the GAF-Elk brand) and low-slope roofing systems (marketed under the GAF brand). These products are supported by an extensive national network of factory-certified contractors. The Company also supports the industry through CARE, the Center for the Advancement of Roofing Excellence. CARE’s mission is to help professional contractors and distributors to build their businesses through sales and management education, and to provide product and installation training to contractors, distributors, architects, property owners, and related industry personnel. Since its inception, CARE has provided education to over 50,000 professionals.

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