ID5 Raises 1M€ Seed Investment Round to Improve Cookie Synchronisation for Premium Publishers & Ad Tech

London, United Kingdom, March 16, 2018 --(PR.com)-- This investment will allow the company to expand its team in the company’s London and Paris offices. ID5 also plans to invest in its proprietary ID matching infrastructure to support its commercial development across Europe. Finally, ID5 will use the funding to accelerate its go-to-market efforts and add new clients to the 15 existing publishers and ad tech platforms already leveraging its services.

Programmatic has taken the European digital advertising market by storm, growing 42% in 2016 according to research published by IAB Europe in September 2017. Programmatic advertising is fuelled by user-level data and makes user identification a key challenge for the industry. Because they don’t have a direct access to consumer data like Google, Facebook or Amazon, premium publishers and independent ad tech vendors have been challenged to get their fair share of digital advertising growth. ID5 provides them with a way to improve their user identification capabilities in an efficient, scalable and privacy-compliant way.

Mathieu Roche, co-founder and CEO of ID5, says: "We are very excited to have completed our funding round, which gives us the ability to accelerate the deployment of our services across Europe. The response to our initial discussions with publishers and ad tech vendors in the UK, Germany, France and the Netherlands has been amazing, and we want to capitalise on this momentum. Programmatic becomes the default advertising protocol and GDPR will be enforced in just few months. In this context, providing the industry with an efficient, scalable and privacy-compliant user ID management solution is more important than ever. ID5 is in a good position to build this solution and support the industry’s programmatic growth in the future."

For Alexandre Mordacq and François Tison of 360 Capital Partners, “The ID5 team has come up with a very strong answer to a key challenge of the digital advertising industry. Programmatic advertising is growing rapidly, and the market opportunity is huge, provided that publishers and vendors can improve process efficiencies and compliance with the new regulatory framework. We are very happy to support ID5 in their effort to address this challenge and help premium publishers and independent ad tech vendors thrive in the programmatic era.”