PR Firm Blogs The Media Moment

Los Angeles, CA, March 05, 2008 --(PR.com)-- What makes News is editorial judgment and the public's right to know, combined with the perspective of objectivity. Except, when it's opinion or a feature story but then, how do you know? Which is which has changed a lot with newspapers blogging their beats and offering commentary alongside the News. Magazines and TV stations also blog as adjuncts to their News sites, transmitting to a fractured audience whenever, wherever. They hope for a reader response that collects enough votes to make it to the aggregators and the Social News sites, so winning that popularity contest then becomes another News story. The Media Moment, the new blog by T&S Partners PR Group, demystifies this process and connects the stories that happen to the how and why.

"The story value of a product or service, and how that plays out in the Press, will be covered in the Media Moment, said Todd Lee, managing director of T&S Partners PR Group, www.tspartnerspr.com. "We'll shed insight into what's making News these days and how it captures our collective attention."

PR firms best serve their clients by understanding what makes the News today and how to reach their specific media market. They must know what makes a great story to get the high visibility that translates into dollars, and where that story is placed is as much a part of the effect as the story itself.

"Social media highlights will be analyzed, along with stories that make the major news outlets," stated Beth Mandel, creative partner at T&S Partners PR Group. "We think it's imperative to understand all the communication styles that define the Media Moment." Catch their Media Moment Blog at tspartnerspr.com/category/media-moment-blog.

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T&S Partners PR Group provides News-Oriented, high impact public relations programs. They offer a strategic selection of the newest communication services, distinguished by excellent writing and personalized service.

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