Marketing for Business: New e-Books for Winning at Business - Toolbox for Marketing and PR
Implement a Successful Business Strategy with Two New Marketing e-Books from McKerns Development.
West Palm Beach, FL, March 06, 2008 --(PR.com)-- McKerns Development, a West Palm Beach, Florida based strategic marketing, press and public relations firm, announces the new e-books, Winning at Business - Toolbox for Marketing and PR, and the companion workbook Winning at Business - Toolbox for Marketing and PR, both available on the McKerns Development website http://www.mckernsdevelopment.com.
“Marketing your business should be both effective and cost effective, but the path is not easy,” according to Leslie McKerns, owner of McKerns Development. “Clients consistently report that advertising alone does not work for them; they are seeking better solutions for effectively marketing their businesses, such as how to know what to do and when, and how to gain access to the marketing and PR sources and resources that professional business strategists use.”
Authored by strategic PR, business and marketing expert, Leslie McKerns, the e-books take the user step by step – whether opening a new business, expanding a business, or preparing for retirement, transition or sale, all expected stages in the life cycle of a business. The companion workbook allows the recording of the answers to key questions and gives the exact web sources to implement the business marketing strategy.
With e-books, Winning at Business - Toolbox for Marketing and PR, and the companion workbook, a business owner or entrepreneur will have specific and effective marketing tactics to successfully promote a business, and without spending a considerable amount in advertising or staffing.
Following this knowledge on what to do to successfully grow a business, the user can decide to use the action plans and step by step guidelines, sources and resources in the book to do the marketing and PR themselves or oversee the process with employees or an outsourced PR and marketing consultant.
About the Books: A step-by-step system to use every season of the year.
Everything an owner or entrepreneur needs for growing and promoting a firm is in these two new e-books, ready for secure and instant download - with the exact information, professional strategies and resources used by PR and marketing professionals.
In Winning at Business-Toolbox Marketing and PR a business owner will learn:
• The Top Five Marketing Mistakes and How to Avoid them
• 5 Top Things to Fix about a Website – even if an owner is a novice at Website Design
• How to Tap into targeted Media Lists and top Contacts used by PR professionals to reach the press
• What to put in a Press Release and what Not to
• How to Keep the Media from hitting the Delete button when reading a press release
• 50 Marketing Makeovers that business owners can use to dominate their competitors
• The Dynamic Payoff of Knowing the Marketing Cycle: What to send and when to send it – to reach any client in a buying mood
• 10 Sure Fire Wild Fire Revenue Building Strategies
• Essential Tools for Marketing, Publicity and Promotion
• How to Build a Knockout Brand
• Creating a Successful Business Exit Strategy
• Top strategic thinking for marketing a business or profession
• Essential about Building Sales and Revenue
• How to Hit the PR Jackpot and Get a Name in the News
About McKerns Development: McKerns Development is a Florida based Strategic Press and PR, Marketing and Business Development firm working with companies to increase their visibility, reach the right customers and build business. McKerns Development is a member of the Gold Coast Public Relations Council, the Wellington Chamber of Commerce, a former Board Member of the American Lung Association, and part of a team recently nominated for the Bernays Award for Excellence in Public Relations, the most prestigious award in public relations.
To Order the Books:
Safe, secure online ordering at: http://www.mckernsdevelopment.com
Contact:
Leslie McKerns
McKerns Development,
www.mckernsdevelopment.com
mckerns@mckernsdevelopment.com
Phone: 561-305-4264
Website: http://www.mckernsdevelopment.com
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“Marketing your business should be both effective and cost effective, but the path is not easy,” according to Leslie McKerns, owner of McKerns Development. “Clients consistently report that advertising alone does not work for them; they are seeking better solutions for effectively marketing their businesses, such as how to know what to do and when, and how to gain access to the marketing and PR sources and resources that professional business strategists use.”
Authored by strategic PR, business and marketing expert, Leslie McKerns, the e-books take the user step by step – whether opening a new business, expanding a business, or preparing for retirement, transition or sale, all expected stages in the life cycle of a business. The companion workbook allows the recording of the answers to key questions and gives the exact web sources to implement the business marketing strategy.
With e-books, Winning at Business - Toolbox for Marketing and PR, and the companion workbook, a business owner or entrepreneur will have specific and effective marketing tactics to successfully promote a business, and without spending a considerable amount in advertising or staffing.
Following this knowledge on what to do to successfully grow a business, the user can decide to use the action plans and step by step guidelines, sources and resources in the book to do the marketing and PR themselves or oversee the process with employees or an outsourced PR and marketing consultant.
About the Books: A step-by-step system to use every season of the year.
Everything an owner or entrepreneur needs for growing and promoting a firm is in these two new e-books, ready for secure and instant download - with the exact information, professional strategies and resources used by PR and marketing professionals.
In Winning at Business-Toolbox Marketing and PR a business owner will learn:
• The Top Five Marketing Mistakes and How to Avoid them
• 5 Top Things to Fix about a Website – even if an owner is a novice at Website Design
• How to Tap into targeted Media Lists and top Contacts used by PR professionals to reach the press
• What to put in a Press Release and what Not to
• How to Keep the Media from hitting the Delete button when reading a press release
• 50 Marketing Makeovers that business owners can use to dominate their competitors
• The Dynamic Payoff of Knowing the Marketing Cycle: What to send and when to send it – to reach any client in a buying mood
• 10 Sure Fire Wild Fire Revenue Building Strategies
• Essential Tools for Marketing, Publicity and Promotion
• How to Build a Knockout Brand
• Creating a Successful Business Exit Strategy
• Top strategic thinking for marketing a business or profession
• Essential about Building Sales and Revenue
• How to Hit the PR Jackpot and Get a Name in the News
About McKerns Development: McKerns Development is a Florida based Strategic Press and PR, Marketing and Business Development firm working with companies to increase their visibility, reach the right customers and build business. McKerns Development is a member of the Gold Coast Public Relations Council, the Wellington Chamber of Commerce, a former Board Member of the American Lung Association, and part of a team recently nominated for the Bernays Award for Excellence in Public Relations, the most prestigious award in public relations.
To Order the Books:
Safe, secure online ordering at: http://www.mckernsdevelopment.com
Contact:
Leslie McKerns
McKerns Development,
www.mckernsdevelopment.com
mckerns@mckernsdevelopment.com
Phone: 561-305-4264
Website: http://www.mckernsdevelopment.com
###
Contact
McKerns Development
Leslie McKerns
561-305-4264
http://www.mckernsdevelopment.com
Leslie McKerns
561-305-4264
http://www.mckernsdevelopment.com
Contact
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