Brokerages Can Begin to Control Their Data and Their Future with Upstream

Bellevue, WA, May 15, 2018 --(PR.com)-- UpstreamRE, LLC, the comprehensive data management system allowing brokerages to streamline and better control their data, today announced it had launched its platform into production. The platform has initially launched in RMLS (Portland) as Direct Input and ARMLS (Phoenix) and NTREIS (Dallas) as Broker Direct Feed with CRMLS (California Regional), West Penn (Pennsylvania), Realcomp (southeastern Michigan), ABOR (Austin), Northstar (Minnesota), and Ann Arbor (Michigan) soon to follow. Upstream plans to continue their expansion launching in 5 to 6 new markets per month.

“An increasing number of brokerages are realizing that their data is in the center of our industry’s future,” said Alex Lange, President, and CEO of Upstream. “They want to better control and be more responsible with data assets, especially where they have a fiduciary duty to protect their clients. Even before launch, we have brokerages representing almost 100,000 agents under contract including Baird and Warner, Howard Hanna, Long and Foster, Crye-Leike, Coldwell Banker Bain, BHGRE Rand Realty, and Latter & Blum to name a few.”

“With quite a bit of heavy lifting and commitments by all the Upstream partners, it is wonderful to have our roll-out underway,” said Dan Elsea, President of Brokerage Services for Real Estate One Family of Companies and Upstream’s Chairman. “Upstream is an unprecedented collaboration of MLS's, brokers and their vendors to help solve the ever-growing challenge of how we control and protect our data. Look for Upstream to be coming to your market in the near future as we roll out across the country.”

Upstream will now begin to onboard brokerages and their vendors when markets “go live.” Prioritizing future markets will be based on participating brokerage locations, MLS participation, and the size of individual MLS markets. Upstream has a goal of providing service to over 250,000 agents by the end of 2018.

UPSTREAM™ is a data management company and platform for real estate brokerages to enter, manage, store, and control distribution of their data and return fiduciary control. The UPSTREAM™ board of managers includes representatives of the National Association of Realtors®, Berkshire Hathaway Home Services, Century 21, Coldwell-Banker, ERA, Keller Williams, Leading Real Estate Companies of the World®, The Realty Alliance, RE/MAX, and non-affiliated brokerages.