Penna Streamlines Burgeoning Digital Ad Operations with Express KCS Partnership

Milford, CT, May 22, 2018 --(PR.com)-- Penna, the U.K.’s foremost talent management company, now part of the Adecco group, have entered into a new service agreement with Express KCS, focused on providing expanded services into digital ad operations and campaign reporting. The primary goal is to allow Penna to efficiently create, execute and analyze digital campaigns, quickly, with minimal disruption and at scale when necessary.

Extending a partnership that started back in 2012, Express KCS will now support Penna’s Ad Operations starting from campaign creation, click tag generation, sharing of keywords and ad copy with end-to-end campaign reporting using tools including Doubleclick Campaign Manager, Google Adwords and Google Analytics.

Express KCS' engagement with Penna originally involved handling the creative production for print and digital ads, marketing collaterals and electronic direct mailers, supported by its award-winning workflow management system, MediaFerry to manage production workflow i.e. order, review, proof and markup designs on any device.

Commenting on the latest update, Express KCS’s President Robert Berkeley, says, "We are extremely delighted to bring yet more value to our long-standing client Penna by helping them scale up their digital operations. As the media platforms available for promotion and advertising multiply, Penna needs to serve their clients by launching increasing numbers and varieties of online campaigns.”

“Our past experience of working with Express KCS has certainly impressed us with their creative and strategic solutions which have always been in line with our goals. With digital being on the forefront now, this partnership will help us respond to market requirements faster and serve our clients better," added Keith Pilling, Penna COO.

About Penna
Penna is a global HR Services Group. Through effective services and unrivalled expertise, they help organisations improve their performance through their people. Their expertise spans the entire employment lifecycle - from resourcing, executive search, executive interim and assessment to coaching, learning and development, performance and change and outplacement.

About Express KCS
Express KCS Inc. is a global, independent provider of creative production services across print, online, mobile and video platforms. The company provides print and digital advertisement production, creative design, pre-media, editorial services, website, app development, and video post-production for brand owners, retailers, newspaper and magazine publishers, agencies and partners in North America and Europe. Express KCS is ISO 9001 certified and employs 400 people across its production centers in India.