Company to Launch First Peer-to-Peer Insurance System

Southfield, MI, March 13, 2008 --(PR.com)-- Thinking Mode LLC will launch a new type of insurance in the U.S. called Peer-to-Peer Insurance. The insurance system, which is based on pooling safe drivers and homeowners to insure each other cheaply, will enable subscribers to retain ownership of some of the premium they pay as well as have some say in how the process will work.

The possibility of not automatically forfeiting all money paid for coverage, Thinking Mode believes, will provide an incentive for homeowners and motorists to be more safety conscious and careful. This will not only translate into the saving of lives due to a reduction in accidents, it will also reward families with more disposable income due to lower cost in insuring them.

Other features that will make it different from the current, traditional insurance model include the non-use of age and credit score as factors for setting premium. For example, younger drivers who drive safely will not be penalized with higher premium; people with poor credit rating will not have to pay higher costs. For more information, visit: www.peertopeerinsurance.com.

People from across the country have been showing interest in the project. Visitors to the Peer-to-Peer Insurance pre-launch website even have an opportunity to indicate what type of insurance they are more interested in by signing a show-interest register that makes it possible to inform them when it is launched. "Sounds Great! Looking forward to such a fair & honest insurance company!" wrote one signer, a lady from Wyandotte, Michigan. "This is a GREAT IDEA!" wrote a man from Phoenixville, Pennsylvania.

Thinking Mode LLC is a company that promotes entrepreneurship and innovation.

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