Workshop: Promote Your Business or Nonprofit by Using Press Releases
Small-business owners and nonprofit organizations need to get good publicity on a shoestring budget. But many spin their wheels trying to write a press release that will work well in order to achieve their goals. This workshop teaches business owners and nonprofit staffers to write an effective press release that can help to garner the attention of the media.
Glen Mills, PA, March 13, 2008 --(PR.com)-- If you own a small business or work for a nonprofit, getting the word out about your products, services or organization without spending a fortune can be an overwhelming task. Entrepreneurs and nonprofit staffers or volunteers can learn how to get the attention of the media at a course at offered from 1 to 4 p.m. on Wednesday, Apr. 30, 2008. The half-day workshop will be held at the Pittsburgh Renaissance Hotel, 107 Sixth St., Pittsburgh, PA 15222.
The workshop is being taught by Andrea C. Carrero, a former journalist and president of Word Technologies Inc. (www.wordtex.com), a business, marketing and technical communication firm headquartered in Glen Mills, PA. Carrero will teach business owners and nonprofit staff and volunteers how to use a press release to effectively promote their organizations at minimal expense.
“One way to distinguish your business or nonprofit is to get publicity through newspapers and other media sources,” according to Carrero. “This workshop will teach attendees what the media expects from a press release and how to write one to get the attention their organization needs.”
Participants will learn how to:
· Distinguish the difference between advertising and publicity.
· Determine what is considered newsworthy for a press release.
· Understand what an angle is.
· Write a press release in the standard format, including the proper writing hierarchy.
· Distribute a press release via free or paid online outlets as well as traditional methods.
· Use effective keywording for web-based press release distribution.
Cost for the session is $125 per person, if registered by Monday, Mar. 31, 2008. Cost is $150 for registrations received on or after Tuesday, Apr 1, 2008. Registration/cancellation deadline is Tuesday, Apr. 15, 2008.
To register for this session or for more information, visit http://whoscoming.com/AIIP08workshops/.
About Andrea C. Carrero
Carrero is the founder and president of Word Technologies Inc. (www.wordtex.com), a full-service business, marketing and technical communication firm. Her experience as a professional writer spans 20-plus years, with more than 15 years in Information Technology (IT), where she has specialized in technical communication and training. In IT, she has held numerous technical and managerial roles where she has led documentation efforts in a wide variety of vertical industries, including business-to-business and business-to-consumer companies with offices and customers worldwide.
In addition to technical documentation, Carrero has a strong background in journalism and creative writing, which she uses to write and produce marketing materials and public relations tools as part of her company’s service offerings. Her experience includes writing and editing for mass media such as daily and weekly newspapers as well as radio—and in public relations and publications for large nonprofit organizations.
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The workshop is being taught by Andrea C. Carrero, a former journalist and president of Word Technologies Inc. (www.wordtex.com), a business, marketing and technical communication firm headquartered in Glen Mills, PA. Carrero will teach business owners and nonprofit staff and volunteers how to use a press release to effectively promote their organizations at minimal expense.
“One way to distinguish your business or nonprofit is to get publicity through newspapers and other media sources,” according to Carrero. “This workshop will teach attendees what the media expects from a press release and how to write one to get the attention their organization needs.”
Participants will learn how to:
· Distinguish the difference between advertising and publicity.
· Determine what is considered newsworthy for a press release.
· Understand what an angle is.
· Write a press release in the standard format, including the proper writing hierarchy.
· Distribute a press release via free or paid online outlets as well as traditional methods.
· Use effective keywording for web-based press release distribution.
Cost for the session is $125 per person, if registered by Monday, Mar. 31, 2008. Cost is $150 for registrations received on or after Tuesday, Apr 1, 2008. Registration/cancellation deadline is Tuesday, Apr. 15, 2008.
To register for this session or for more information, visit http://whoscoming.com/AIIP08workshops/.
About Andrea C. Carrero
Carrero is the founder and president of Word Technologies Inc. (www.wordtex.com), a full-service business, marketing and technical communication firm. Her experience as a professional writer spans 20-plus years, with more than 15 years in Information Technology (IT), where she has specialized in technical communication and training. In IT, she has held numerous technical and managerial roles where she has led documentation efforts in a wide variety of vertical industries, including business-to-business and business-to-consumer companies with offices and customers worldwide.
In addition to technical documentation, Carrero has a strong background in journalism and creative writing, which she uses to write and produce marketing materials and public relations tools as part of her company’s service offerings. Her experience includes writing and editing for mass media such as daily and weekly newspapers as well as radio—and in public relations and publications for large nonprofit organizations.
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Contact
Word Technologies Inc.
Andrea C. Carrero
610.494.0316
www.wordtex.com
Andrea C. Carrero
610.494.0316
www.wordtex.com
Contact
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