Studies Show More Business Owners Eating Cereal with a Fork

Orlando, FL, March 13, 2008 --(PR.com)-- In these hard economic times, it’s only natural that businesses would cut costs across the board – eating cereal with a fork, so to speak.

Marketing shouldn’t be one of those areas that gets neglected during a recession, said Susan Payton of Egg Marketing & Public Relations. “Businesses that don’t market when times are tough will never see the other side,” she stated.

Payton recently wrote the ebook, Eating Cereal with a Fork: Maximize Marketing in a Recession, which helps business owners get the most out of their marketing without overspending. In fact, she said, “By implementing these seven marketing techniques, businesses will actually save money on marketing while increasing sales.”

The ebook, which covers seven of the hottest internet marketing secrets, is for the business owner who wants to do his or her own marketing but isn’t sure where to begin. “Gone are the days where a billboard or television ad was the answer for everyone. With the internet, our options are limitless, and it’s affordable to try a wide range of services to see what gets the best ROI,” said Payton.

For more information on Eating Cereal with a Fork and to purchase your copy, visit www.eatingcerealwithafork.com.

About Egg Marketing & Public Relations
Egg Marketing is the Orlando marketing firm that hatches good ideas. Susan Payton and her team assist businesses in promoting their products and services through internet marketing and public relations. Egg offers a range of services, from marketing strategy to press release writing and email marketing campaigns.

Egg’s blog, The Marketing Eggspert (www.eggmarketingblog.com), offers free advice for marketing in a Web 2.0 world.

For more information on Egg, visit www.eggmarketingpr.com or call 407.895.7296. To learn how to write effective press releases, buy DIY Press Releases at www.pressreleasesecrets.net.

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