Articulate Communications Inc. Adds Five New Clients
New York, NY, March 08, 2006 --(PR.com)-- Articulate Communications Inc., a PR firm that helps business-to-business and technology companies achieve their corporate goals through results-oriented, message-based communications, today announced five new additions to its client roster. ControlGuard, Linkstorm, Mimeo.com, Operative and SignStorey have all named Articulate their agency of record, and the firm is creating and executing initiatives to launch new products, drive product sales and increase corporate visibility.
For SignStorey CEO Virginia Cargill, hiring Articulate is a critical part of the company’s sales and marketing strategy. SignStorey provides in-store media networks for supermarkets and is installed in more than 1,300 stores and six retail chains nationwide. SignStorey’s innovative approach allows consumer products brands and grocers to enhance the shopping experience with engaging programming and targeted, relevant advertising that reaches the shopper at the point of decision.
“Every industry is competitive, and ours is no exception,” said Cargill. “The real value for any company is to be the best in an early market. SignStorey has a tremendous opportunity to be that, and we needed a PR partner who had the passion to help us get there. The Articulate team’s knowledge and understanding of our market impressed us from the beginning, and the way they’ve been able to get results immediately has made it easy for us to demonstrate the value of PR.”
The other new Articulate clients are:
· ControlGuard: ControlGuard is an endpoint security provider protecting enterprises for information leakage and data theft. Articulate will evangelize major customer wins, strategic partnerships, corporate growth and innovative product releases.
· Linkstorm: Formerly Content Directions, Linkstorm has developed a new advertising platform that uses clickless navigation to move users from brand to offer in less than one second. Articulate will assist the company in its pursuit to successfully enter the online advertising industry through media and analyst relations.
· Mimeo.com: Mimeo.com is the leader in online, on-demand digital printing and document production, leveraging proprietary Web-based technology and a centralized production facility to produce and deliver consistent, professional-quality documents overnight. The company has been named a Red Herring 100 business, ranked on the Inc. 500 fastest-growing private company list for the second year, and placed 10th on Deloitte & Touche’s Technology Fast 50 list for New York and among the Fast 500 fastest-growing companies in the United States and Canada.
· Operative: Based in New York, Operative provides Business Process Management (BPM) tools for digital publishers and agencies. Articulate will provide Operative with an aggressive media relations program that emphasizes thought leadership and market expertise.
“Articulate’s deep knowledge of B2B and technology ensures every client enjoys the relationships and PR savvy to make their communications programs a success,” said Laura Grimmer, Articulate president and chief executive officer. “With daily senior-level involvement on every account, Articulate’s clients know a good relationship when they find it.”
Articulate provides a wide range communications strategy and services that help organizations achieve their business goals and positively impact their bottom line. The agency’s range of services includes Message Development, Competitive and Market Perception Analysis, Industry Influencer Relations, Corporate and Executive Visibility, Thought Leadership, Product PR and Sales Support and Media Relations.
About Articulate Communications Inc.
Articulate Communications Inc. (www.articulatepr.com) helps business-to-business and technology companies achieve their corporate objectives through results-oriented, message-based communications. With this focus, Articulate has built better relationships with the media and industry influencers who impact buying, selling and investment decisions. The Articulate team brings an uncommon commitment to client satisfaction, engaging the firm’s senior-level PR counselors with every client, every day; collaborating with clients to determine success metrics; and working hard to be a trusted extension of their team. Smart, experienced and results-driven, an Articulate team creates and executes proactive, creative PR programs that build credibility and help our clients achieve their bottom-line objectives.
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For SignStorey CEO Virginia Cargill, hiring Articulate is a critical part of the company’s sales and marketing strategy. SignStorey provides in-store media networks for supermarkets and is installed in more than 1,300 stores and six retail chains nationwide. SignStorey’s innovative approach allows consumer products brands and grocers to enhance the shopping experience with engaging programming and targeted, relevant advertising that reaches the shopper at the point of decision.
“Every industry is competitive, and ours is no exception,” said Cargill. “The real value for any company is to be the best in an early market. SignStorey has a tremendous opportunity to be that, and we needed a PR partner who had the passion to help us get there. The Articulate team’s knowledge and understanding of our market impressed us from the beginning, and the way they’ve been able to get results immediately has made it easy for us to demonstrate the value of PR.”
The other new Articulate clients are:
· ControlGuard: ControlGuard is an endpoint security provider protecting enterprises for information leakage and data theft. Articulate will evangelize major customer wins, strategic partnerships, corporate growth and innovative product releases.
· Linkstorm: Formerly Content Directions, Linkstorm has developed a new advertising platform that uses clickless navigation to move users from brand to offer in less than one second. Articulate will assist the company in its pursuit to successfully enter the online advertising industry through media and analyst relations.
· Mimeo.com: Mimeo.com is the leader in online, on-demand digital printing and document production, leveraging proprietary Web-based technology and a centralized production facility to produce and deliver consistent, professional-quality documents overnight. The company has been named a Red Herring 100 business, ranked on the Inc. 500 fastest-growing private company list for the second year, and placed 10th on Deloitte & Touche’s Technology Fast 50 list for New York and among the Fast 500 fastest-growing companies in the United States and Canada.
· Operative: Based in New York, Operative provides Business Process Management (BPM) tools for digital publishers and agencies. Articulate will provide Operative with an aggressive media relations program that emphasizes thought leadership and market expertise.
“Articulate’s deep knowledge of B2B and technology ensures every client enjoys the relationships and PR savvy to make their communications programs a success,” said Laura Grimmer, Articulate president and chief executive officer. “With daily senior-level involvement on every account, Articulate’s clients know a good relationship when they find it.”
Articulate provides a wide range communications strategy and services that help organizations achieve their business goals and positively impact their bottom line. The agency’s range of services includes Message Development, Competitive and Market Perception Analysis, Industry Influencer Relations, Corporate and Executive Visibility, Thought Leadership, Product PR and Sales Support and Media Relations.
About Articulate Communications Inc.
Articulate Communications Inc. (www.articulatepr.com) helps business-to-business and technology companies achieve their corporate objectives through results-oriented, message-based communications. With this focus, Articulate has built better relationships with the media and industry influencers who impact buying, selling and investment decisions. The Articulate team brings an uncommon commitment to client satisfaction, engaging the firm’s senior-level PR counselors with every client, every day; collaborating with clients to determine success metrics; and working hard to be a trusted extension of their team. Smart, experienced and results-driven, an Articulate team creates and executes proactive, creative PR programs that build credibility and help our clients achieve their bottom-line objectives.
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Contact
Articulate Communications Inc.
Laura Grimmer
212.255.0080
www.articulatepr.com
Laura Grimmer
212.255.0080
www.articulatepr.com
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