SFATA Executive Director Announces the "Save The Vape" Campaign - the Trade Association’s Voice to Combat Forces Trying to Eliminate Vaping

Washington, DC, October 25, 2018 --(PR.com)-- Today, Smoke-Free Alternatives Trade Association (SFATA) Executive Director, Mark Anton, announces the “Save The Vape” program, a multi-media initiative dedicated to saving the vapor industry from excessive regulation and taxation, biased science, inaccurate reporting, and unfair competitive practices.

“Millions of dollars are being spent to eliminate vaping. This is do-or-die time right now. Vapers are an endangered species, and they are counting on us to speak out for them. So if we do not get the accurate story out to legislators, to industry participants, and to the millions of people who have used vaping to quit smoking, we’ll be regulated and taxed out of existence. 'Save The Vape' will help us counter the forces that are trying to put us out of business,” says Anton.

“Save The Vape” is a multi-media initiative that will include print and television advertising, public relations and lobbying, promotional merchandise, retail grassroots efforts, social media, and SFATA-sponsored research in the vapor arena that will be used to create responsible and sensible guidelines for the vaping industry. “This industry is maturing rapidly, and we are leading this transition. We all must clean up our own act, right now. We can save vaping, but we must also provide responsible guidance to keep vapor products away from underage users and out of schools,” adds SFATA’s Anton.

“We are fighting a battle for survival against the many forces that want to kill the vapor industry, because they have been misinformed about the health risk-reduction properties of these products. We must get accurate information out there, to legislators, to the industry, and to the general public who are not hearing the whole story,” according to April Meyers, SFATA Board President.

To accomplish this mission, SFATA is encouraging individual vapers, small businesses in the vapor industry, fans of the vapor industry, YouTube reviewers, vape models, vape influencers - the many people who participate in some fashion - to donate even small amounts to help “Save The Vape.”

Donations of $5, $10 and up may be made by small businesses or individual vapers using PayPal, to SFATA’s “Save The Vape” effort at the mobile-friendly www.savethevape.org website.

Until now, SFATA has operated via funds raised primarily from annual dues from member vapor companies, e-commerce retailers, distributors, and manufacturers. “But since SFATA is the voice of the entire vapor industry that encompasses millions of individual vapers, and not just other small businesses, we wanted to involve vapers more directly in our efforts. We are actively encouraging their participation,” says Meyers. “It’s time for us to raise our voices and be heard, before we no longer have a voice.”

SFATA also invites vapers to connect with “Save The Vape” on social media, on Facebook as @SaveTheVape, Instagram as save_the_vape, and Twitter as ‪Save_The_Vape.

For more information, contact Mark Anton, SFATA Executive Director, at Mark@SFATA.org.